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- W4324291903 abstract "The dilemma associated with making a choice between local and foreign goods has given rise to the desire to x-ray the importance of purchase intention as a veritable component in consumer decision making process. This study, therefore examined psycho demographic factors (patriotism, self-esteem, attitude towards product quality, sex and age) as predictors of intention to purchase made-in-Nigeria clothing. A cross-sectional survey design with a multi stage sampling technique was used to obtain data from 810 students across the faculties in Yaba College of Technology. Data collected were analysed using descriptive statistics, zero-order correlation and regression analysis. Results obtained indicates that patriotism, sex, self-esteem and attitude towards product quality jointly predicted intention to purchase made-in-Nigeria clothing while patriotism and self-esteem independently predicted made-in-Nigeria clothing. It is recommended that Entrepreneurs and government agencies embark on public enlightenment and awareness campaign to improve the patriotic zeal of the citizenry." @default.
- W4324291903 created "2023-03-16" @default.
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- W4324291903 creator A5038011162 @default.
- W4324291903 date "2018-06-15" @default.
- W4324291903 modified "2023-10-07" @default.
- W4324291903 title "Psycho-demographic Factors Predicting Intention to Purchase Made-in-Nigeria Clothing among Students of Yaba College of Technology" @default.
- W4324291903 doi "https://doi.org/10.36108/ijss/8102.61.0140" @default.
- W4324291903 hasPublicationYear "2018" @default.
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