Matches in SemOpenAlex for { <https://semopenalex.org/work/W4328017820> ?p ?o ?g. }
Showing items 1 to 53 of
53
with 100 items per page.
- W4328017820 abstract "The theme of sustainable development today is a growing concern of society. It aims to reconcile objectives of respect for the environment, economic efficiency and social equity. Transposing and applying this new approach to economic development, which is more systemic and more transparent, requires innovation and creation. These two requirements will bring about new ideas being capable of arousing the interest of the inhabitants of the planet, involving them and pushing them to adopt new ideas, to demonstrate eco-responsible behavior, and be to be more ethical in this regard. Humor in advertising for sustainable development is increasingly seen as a strategic means of involvement in this target. It helps to achieve what all advertising aspires; that is, connivance, synergy and complicity with the recipient. It is used to communicate on a new environmentally friendly product, to reach a new objective and to change the ideas and behaviors of citizens by encouraging them to respect the components of sustainable development. The purpose of this article is to understand the practices of advertisers who invest in communication on sustainable development to see how they use humor and how they integrate it into their communication strategies. Through the study of a body of international advertising visuals, we will see how companies that adopt a sustainable development strategy communicate their values, present their products and make humor a tool for self-demarcation and for strategic differentiation." @default.
- W4328017820 created "2023-03-22" @default.
- W4328017820 creator A5087513676 @default.
- W4328017820 date "2020-01-27" @default.
- W4328017820 modified "2023-10-03" @default.
- W4328017820 title "L’IMAGINATION COMME FORME DE CREATION ET DE DEMARCATION EN PUBLICITE (CAS DES VISUELS PUBLICITAIRES SUR LE DEVELOPPEMENT DURABLE)" @default.
- W4328017820 doi "https://doi.org/10.54729/2789-8296.1013" @default.
- W4328017820 hasPublicationYear "2020" @default.
- W4328017820 type Work @default.
- W4328017820 citedByCount "0" @default.
- W4328017820 crossrefType "journal-article" @default.
- W4328017820 hasAuthorship W4328017820A5087513676 @default.
- W4328017820 hasBestOaLocation W43280178201 @default.
- W4328017820 hasConcept C111919701 @default.
- W4328017820 hasConcept C112698675 @default.
- W4328017820 hasConcept C144024400 @default.
- W4328017820 hasConcept C144133560 @default.
- W4328017820 hasConcept C17744445 @default.
- W4328017820 hasConcept C199539241 @default.
- W4328017820 hasConcept C199728807 @default.
- W4328017820 hasConcept C2780903317 @default.
- W4328017820 hasConcept C33566652 @default.
- W4328017820 hasConcept C41008148 @default.
- W4328017820 hasConcept C552854447 @default.
- W4328017820 hasConceptScore W4328017820C111919701 @default.
- W4328017820 hasConceptScore W4328017820C112698675 @default.
- W4328017820 hasConceptScore W4328017820C144024400 @default.
- W4328017820 hasConceptScore W4328017820C144133560 @default.
- W4328017820 hasConceptScore W4328017820C17744445 @default.
- W4328017820 hasConceptScore W4328017820C199539241 @default.
- W4328017820 hasConceptScore W4328017820C199728807 @default.
- W4328017820 hasConceptScore W4328017820C2780903317 @default.
- W4328017820 hasConceptScore W4328017820C33566652 @default.
- W4328017820 hasConceptScore W4328017820C41008148 @default.
- W4328017820 hasConceptScore W4328017820C552854447 @default.
- W4328017820 hasIssue "1" @default.
- W4328017820 hasLocation W43280178201 @default.
- W4328017820 hasOpenAccess W4328017820 @default.
- W4328017820 hasPrimaryLocation W43280178201 @default.
- W4328017820 hasRelatedWork W2060805205 @default.
- W4328017820 hasRelatedWork W2181334335 @default.
- W4328017820 hasRelatedWork W2345605676 @default.
- W4328017820 hasRelatedWork W2748952813 @default.
- W4328017820 hasRelatedWork W2779851879 @default.
- W4328017820 hasRelatedWork W2971469558 @default.
- W4328017820 hasRelatedWork W3122630413 @default.
- W4328017820 hasRelatedWork W3207241909 @default.
- W4328017820 hasRelatedWork W4251906667 @default.
- W4328017820 hasRelatedWork W193856016 @default.
- W4328017820 hasVolume "1" @default.
- W4328017820 isParatext "false" @default.
- W4328017820 isRetracted "false" @default.
- W4328017820 workType "article" @default.