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- W4328018634 abstract "This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, while the population consists of all the Lebanese private universities` students. A questionnaire was used to collect data from 403 students, nominated according to convenience sampling technique. The study proposed scale validity and the relationships between variables were examined depending on PLS-SEM. The findings reveal a direct significant relationship between CPVCA and customers` loyalty; in addition, to indirect relationship, through the partial mediating role for customers` satisfaction and relationship strength. Research implications and limitations are presented." @default.
- W4328018634 created "2023-03-22" @default.
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- W4328018634 date "2021-11-30" @default.
- W4328018634 modified "2023-10-05" @default.
- W4328018634 title "CUSTOMERS LOYALTY: DOES VALUE CO-CREATION BECOME INDISPENSABLE FOR UNIVERSITIES?" @default.
- W4328018634 doi "https://doi.org/10.54729/2789-8334.1056" @default.
- W4328018634 hasPublicationYear "2021" @default.
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