Matches in SemOpenAlex for { <https://semopenalex.org/work/W4328114487> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W4328114487 endingPage "11" @default.
- W4328114487 startingPage "1" @default.
- W4328114487 abstract "Due to the impact of the COVID-19 pandemic, various industries have experienced a short period of sluggish consumption and a decline in sales. At the same time, the beauty industry, which is characterized by its main sales and promotion channels being online, has encountered certain setbacks as well as new development opportunities. This paper focused on the post-epidemic era, taking the beauty brand Perfect Diary as an example, and using SWOT analysis to explore how beauty brands can adjust their digital marketing strategies to break through the existing marketing dilemma and gain marketing advantages. As a new beauty brand in China, Perfect Diary achieved rapid growth at its inception, but sales have been declining year on year since its launch, which is directly related to its marketing problems. Using Perfect Diary as the research object can clearly and intuitively analyze the relationship between product, price, place, promotion and consumers' purchase intention to buy under the guidance of the Marketing Mix Theory, which is a reference for other beauty brands on how to adjust their marketing strategies in the post-epidemic era." @default.
- W4328114487 created "2023-03-22" @default.
- W4328114487 creator A5042048777 @default.
- W4328114487 creator A5044102273 @default.
- W4328114487 creator A5079918191 @default.
- W4328114487 date "2023-03-17" @default.
- W4328114487 modified "2023-10-18" @default.
- W4328114487 title "The Digital Marketing Strategy of Beauty Cosmetics Brands in The Post-epidemic Era" @default.
- W4328114487 cites W2954394087 @default.
- W4328114487 doi "https://doi.org/10.54691/bcpbm.v41i.4404" @default.
- W4328114487 hasPublicationYear "2023" @default.
- W4328114487 type Work @default.
- W4328114487 citedByCount "0" @default.
- W4328114487 crossrefType "journal-article" @default.
- W4328114487 hasAuthorship W4328114487A5042048777 @default.
- W4328114487 hasAuthorship W4328114487A5044102273 @default.
- W4328114487 hasAuthorship W4328114487A5079918191 @default.
- W4328114487 hasBestOaLocation W43281144871 @default.
- W4328114487 hasConcept C111472728 @default.
- W4328114487 hasConcept C112698675 @default.
- W4328114487 hasConcept C119059837 @default.
- W4328114487 hasConcept C138885662 @default.
- W4328114487 hasConcept C144133560 @default.
- W4328114487 hasConcept C162853370 @default.
- W4328114487 hasConcept C17744445 @default.
- W4328114487 hasConcept C199539241 @default.
- W4328114487 hasConcept C2524010 @default.
- W4328114487 hasConcept C2778496695 @default.
- W4328114487 hasConcept C2780620123 @default.
- W4328114487 hasConcept C33923547 @default.
- W4328114487 hasConcept C90673727 @default.
- W4328114487 hasConcept C93032411 @default.
- W4328114487 hasConcept C94625758 @default.
- W4328114487 hasConcept C98147612 @default.
- W4328114487 hasConcept C98495876 @default.
- W4328114487 hasConcept C98716237 @default.
- W4328114487 hasConceptScore W4328114487C111472728 @default.
- W4328114487 hasConceptScore W4328114487C112698675 @default.
- W4328114487 hasConceptScore W4328114487C119059837 @default.
- W4328114487 hasConceptScore W4328114487C138885662 @default.
- W4328114487 hasConceptScore W4328114487C144133560 @default.
- W4328114487 hasConceptScore W4328114487C162853370 @default.
- W4328114487 hasConceptScore W4328114487C17744445 @default.
- W4328114487 hasConceptScore W4328114487C199539241 @default.
- W4328114487 hasConceptScore W4328114487C2524010 @default.
- W4328114487 hasConceptScore W4328114487C2778496695 @default.
- W4328114487 hasConceptScore W4328114487C2780620123 @default.
- W4328114487 hasConceptScore W4328114487C33923547 @default.
- W4328114487 hasConceptScore W4328114487C90673727 @default.
- W4328114487 hasConceptScore W4328114487C93032411 @default.
- W4328114487 hasConceptScore W4328114487C94625758 @default.
- W4328114487 hasConceptScore W4328114487C98147612 @default.
- W4328114487 hasConceptScore W4328114487C98495876 @default.
- W4328114487 hasConceptScore W4328114487C98716237 @default.
- W4328114487 hasLocation W43281144871 @default.
- W4328114487 hasOpenAccess W4328114487 @default.
- W4328114487 hasPrimaryLocation W43281144871 @default.
- W4328114487 hasRelatedWork W2094077433 @default.
- W4328114487 hasRelatedWork W2288269116 @default.
- W4328114487 hasRelatedWork W2381530739 @default.
- W4328114487 hasRelatedWork W3139828528 @default.
- W4328114487 hasRelatedWork W3156390928 @default.
- W4328114487 hasRelatedWork W3202198188 @default.
- W4328114487 hasRelatedWork W135851199 @default.
- W4328114487 hasRelatedWork W156919628 @default.
- W4328114487 hasRelatedWork W2219992354 @default.
- W4328114487 hasRelatedWork W2602362220 @default.
- W4328114487 hasVolume "41" @default.
- W4328114487 isParatext "false" @default.
- W4328114487 isRetracted "false" @default.
- W4328114487 workType "article" @default.