Matches in SemOpenAlex for { <https://semopenalex.org/work/W4328118213> ?p ?o ?g. }
- W4328118213 endingPage "128" @default.
- W4328118213 startingPage "119" @default.
- W4328118213 abstract "Marketing is perceived as both a solution and a problem, depending on one's perspective, the context, and the source of the narrative. For instance, media agents portray marketing at its worst: as a superficial and manipulative practice designed to dupe consumers; or at its best as a “trick” instead of a process that requires cutting-edge knowledge and analytical, strategic, and creative skills. In this essay, I examine the image of marketing among various market actors (i.e., digital players, influencers, media agents) as well as academics. The goal is to understand both the rising interest and skepticism towards marketing as an organizational activity and a scientific discipline. The objective is to restore the poor image of marketing by shifting the focus towards a more comprehensive understanding of what is inside the “black box” of marketing. I then propose a restoration process through legitimization and diffusion involving both marketing academics and marketplace agents. The goal is to help restore the image of marketing and unveil its power as a major force for positive social change, creativity, competitiveness, and well-being." @default.
- W4328118213 created "2023-03-22" @default.
- W4328118213 creator A5088601660 @default.
- W4328118213 date "2023-03-20" @default.
- W4328118213 modified "2023-10-01" @default.
- W4328118213 title "Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing's Power for Creativity, Competitiveness, and Well-Being" @default.
- W4328118213 cites W1543700385 @default.
- W4328118213 cites W1916958971 @default.
- W4328118213 cites W1938924992 @default.
- W4328118213 cites W1982653373 @default.
- W4328118213 cites W1994333330 @default.
- W4328118213 cites W2015820882 @default.
- W4328118213 cites W2019894798 @default.
- W4328118213 cites W2022388879 @default.
- W4328118213 cites W2029223241 @default.
- W4328118213 cites W2041919932 @default.
- W4328118213 cites W2043492090 @default.
- W4328118213 cites W2043827467 @default.
- W4328118213 cites W2099485688 @default.
- W4328118213 cites W2129426848 @default.
- W4328118213 cites W2131928395 @default.
- W4328118213 cites W2147115687 @default.
- W4328118213 cites W2170518204 @default.
- W4328118213 cites W2314309858 @default.
- W4328118213 cites W2320273470 @default.
- W4328118213 cites W2325494335 @default.
- W4328118213 cites W2331940983 @default.
- W4328118213 cites W2335393234 @default.
- W4328118213 cites W2336447012 @default.
- W4328118213 cites W2567289819 @default.
- W4328118213 cites W2805875835 @default.
- W4328118213 cites W3049423500 @default.
- W4328118213 cites W3081261125 @default.
- W4328118213 cites W3094903682 @default.
- W4328118213 cites W3099969231 @default.
- W4328118213 cites W3209997910 @default.
- W4328118213 cites W4248812042 @default.
- W4328118213 cites W4281743723 @default.
- W4328118213 cites W4307350586 @default.
- W4328118213 cites W4313421843 @default.
- W4328118213 cites W4376848407 @default.
- W4328118213 cites W83155279 @default.
- W4328118213 cites W2282269781 @default.
- W4328118213 doi "https://doi.org/10.1177/02761467231162509" @default.
- W4328118213 hasPublicationYear "2023" @default.
- W4328118213 type Work @default.
- W4328118213 citedByCount "0" @default.
- W4328118213 crossrefType "journal-article" @default.
- W4328118213 hasAuthorship W4328118213A5088601660 @default.
- W4328118213 hasConcept C11012388 @default.
- W4328118213 hasConcept C144024400 @default.
- W4328118213 hasConcept C144133560 @default.
- W4328118213 hasConcept C151730666 @default.
- W4328118213 hasConcept C15306905 @default.
- W4328118213 hasConcept C15744967 @default.
- W4328118213 hasConcept C162853370 @default.
- W4328118213 hasConcept C17744445 @default.
- W4328118213 hasConcept C192975520 @default.
- W4328118213 hasConcept C26011011 @default.
- W4328118213 hasConcept C2776349024 @default.
- W4328118213 hasConcept C2779343474 @default.
- W4328118213 hasConcept C39453970 @default.
- W4328118213 hasConcept C39549134 @default.
- W4328118213 hasConcept C48891531 @default.
- W4328118213 hasConcept C536812576 @default.
- W4328118213 hasConcept C54649085 @default.
- W4328118213 hasConcept C77805123 @default.
- W4328118213 hasConcept C86803240 @default.
- W4328118213 hasConcept C93032411 @default.
- W4328118213 hasConcept C98495876 @default.
- W4328118213 hasConcept C98716237 @default.
- W4328118213 hasConceptScore W4328118213C11012388 @default.
- W4328118213 hasConceptScore W4328118213C144024400 @default.
- W4328118213 hasConceptScore W4328118213C144133560 @default.
- W4328118213 hasConceptScore W4328118213C151730666 @default.
- W4328118213 hasConceptScore W4328118213C15306905 @default.
- W4328118213 hasConceptScore W4328118213C15744967 @default.
- W4328118213 hasConceptScore W4328118213C162853370 @default.
- W4328118213 hasConceptScore W4328118213C17744445 @default.
- W4328118213 hasConceptScore W4328118213C192975520 @default.
- W4328118213 hasConceptScore W4328118213C26011011 @default.
- W4328118213 hasConceptScore W4328118213C2776349024 @default.
- W4328118213 hasConceptScore W4328118213C2779343474 @default.
- W4328118213 hasConceptScore W4328118213C39453970 @default.
- W4328118213 hasConceptScore W4328118213C39549134 @default.
- W4328118213 hasConceptScore W4328118213C48891531 @default.
- W4328118213 hasConceptScore W4328118213C536812576 @default.
- W4328118213 hasConceptScore W4328118213C54649085 @default.
- W4328118213 hasConceptScore W4328118213C77805123 @default.
- W4328118213 hasConceptScore W4328118213C86803240 @default.
- W4328118213 hasConceptScore W4328118213C93032411 @default.
- W4328118213 hasConceptScore W4328118213C98495876 @default.
- W4328118213 hasConceptScore W4328118213C98716237 @default.
- W4328118213 hasIssue "2" @default.
- W4328118213 hasLocation W43281182131 @default.
- W4328118213 hasOpenAccess W4328118213 @default.
- W4328118213 hasPrimaryLocation W43281182131 @default.
- W4328118213 hasRelatedWork W1984991425 @default.