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- W4328127369 abstract "Around the turn of the twenty-first century multimodality emerged as a perspective that both staked a claim about the nature of human communication and forwarded a framework for how to analyze it. While the term multimodality gained currency in the early 2000s, the research behind it traces back to the earliest days of North American anthropology. From the intellectual point of view there was a growing recognition that “nonverbal” communicative channels matter to people, and that they are subject to the same social and cultural forces that influence language. Multimodality coalesced as a named and identifiable perspective in the early 2000s, the offspring of this decades-long attempt to illuminate the intricacies of how humans actually make meaning in the context of living their lives. There are several directions that a multimodal analysis like this can take, differing in scope and scale." @default.
- W4328127369 created "2023-03-22" @default.
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- W4328127369 date "2023-03-21" @default.
- W4328127369 modified "2023-10-12" @default.
- W4328127369 title "Multimodality" @default.
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- W4328127369 doi "https://doi.org/10.1002/9781119780830.ch24" @default.
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