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- W432857627 abstract "Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control." @default.
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- W432857627 date "1996-02-29" @default.
- W432857627 modified "2023-09-24" @default.
- W432857627 title "The Marketing Planning Workbook: Effective Marketing for Marketing Managers" @default.
- W432857627 hasPublicationYear "1996" @default.
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