Matches in SemOpenAlex for { <https://semopenalex.org/work/W433250729> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W433250729 abstract "This paper will focus on the idea of the ‘human logo’ by exploring the example of Steve Jobs (the CEO of Apple Computers Inc.). Specifically this paper will investigate the notion that in the period of late-modernity ‘people’ increasingly have been able to brand themselves. This involves a type of commodification of the self for public consumption. Equally people have come to represent branded forms of knowledge, in the same way that a more traditional logo works as a sign to represent a wider system of beliefs. Findings from a discourse analysis of Jobs’ 2005 commencement address to a group of Stanford University graduates were compared with secondary sources about Jobs, and reoccurring discourses produced by consumer interviews. Conclusions look at how Jobs, through reflexively constructing for public consumption a ‘lifestyle project’ (Giddens, 1991), mediates between producer and consumer." @default.
- W433250729 created "2016-06-24" @default.
- W433250729 creator A5065318478 @default.
- W433250729 date "2007-12-30" @default.
- W433250729 modified "2023-09-24" @default.
- W433250729 title "Steve Jobs: the human logo" @default.
- W433250729 cites W1574061914 @default.
- W433250729 cites W1854146476 @default.
- W433250729 cites W2054361253 @default.
- W433250729 cites W2064778451 @default.
- W433250729 cites W2618974550 @default.
- W433250729 doi "https://doi.org/10.31165/nk.2007.12.18" @default.
- W433250729 hasPublicationYear "2007" @default.
- W433250729 type Work @default.
- W433250729 sameAs 433250729 @default.
- W433250729 citedByCount "0" @default.
- W433250729 crossrefType "journal-article" @default.
- W433250729 hasAuthorship W433250729A5065318478 @default.
- W433250729 hasBestOaLocation W4332507291 @default.
- W433250729 hasConcept C107038049 @default.
- W433250729 hasConcept C112698675 @default.
- W433250729 hasConcept C120665830 @default.
- W433250729 hasConcept C121332964 @default.
- W433250729 hasConcept C134306372 @default.
- W433250729 hasConcept C136264566 @default.
- W433250729 hasConcept C139676723 @default.
- W433250729 hasConcept C142362112 @default.
- W433250729 hasConcept C144024400 @default.
- W433250729 hasConcept C144133560 @default.
- W433250729 hasConcept C162324750 @default.
- W433250729 hasConcept C17744445 @default.
- W433250729 hasConcept C192209626 @default.
- W433250729 hasConcept C199360897 @default.
- W433250729 hasConcept C199539241 @default.
- W433250729 hasConcept C2778682666 @default.
- W433250729 hasConcept C2778720087 @default.
- W433250729 hasConcept C2781291010 @default.
- W433250729 hasConcept C29595303 @default.
- W433250729 hasConcept C30772137 @default.
- W433250729 hasConcept C33923547 @default.
- W433250729 hasConcept C36289849 @default.
- W433250729 hasConcept C39549134 @default.
- W433250729 hasConcept C41008148 @default.
- W433250729 hasConcept C57481673 @default.
- W433250729 hasConceptScore W433250729C107038049 @default.
- W433250729 hasConceptScore W433250729C112698675 @default.
- W433250729 hasConceptScore W433250729C120665830 @default.
- W433250729 hasConceptScore W433250729C121332964 @default.
- W433250729 hasConceptScore W433250729C134306372 @default.
- W433250729 hasConceptScore W433250729C136264566 @default.
- W433250729 hasConceptScore W433250729C139676723 @default.
- W433250729 hasConceptScore W433250729C142362112 @default.
- W433250729 hasConceptScore W433250729C144024400 @default.
- W433250729 hasConceptScore W433250729C144133560 @default.
- W433250729 hasConceptScore W433250729C162324750 @default.
- W433250729 hasConceptScore W433250729C17744445 @default.
- W433250729 hasConceptScore W433250729C192209626 @default.
- W433250729 hasConceptScore W433250729C199360897 @default.
- W433250729 hasConceptScore W433250729C199539241 @default.
- W433250729 hasConceptScore W433250729C2778682666 @default.
- W433250729 hasConceptScore W433250729C2778720087 @default.
- W433250729 hasConceptScore W433250729C2781291010 @default.
- W433250729 hasConceptScore W433250729C29595303 @default.
- W433250729 hasConceptScore W433250729C30772137 @default.
- W433250729 hasConceptScore W433250729C33923547 @default.
- W433250729 hasConceptScore W433250729C36289849 @default.
- W433250729 hasConceptScore W433250729C39549134 @default.
- W433250729 hasConceptScore W433250729C41008148 @default.
- W433250729 hasConceptScore W433250729C57481673 @default.
- W433250729 hasIssue "2" @default.
- W433250729 hasLocation W4332507291 @default.
- W433250729 hasOpenAccess W433250729 @default.
- W433250729 hasPrimaryLocation W4332507291 @default.
- W433250729 hasRelatedWork W1481306963 @default.
- W433250729 hasRelatedWork W1525244827 @default.
- W433250729 hasRelatedWork W2095079464 @default.
- W433250729 hasRelatedWork W2120200060 @default.
- W433250729 hasRelatedWork W2125345896 @default.
- W433250729 hasRelatedWork W2142681842 @default.
- W433250729 hasRelatedWork W2334761104 @default.
- W433250729 hasRelatedWork W2343461347 @default.
- W433250729 hasRelatedWork W2748952813 @default.
- W433250729 hasRelatedWork W3163865243 @default.
- W433250729 hasVolume "1" @default.
- W433250729 isParatext "false" @default.
- W433250729 isRetracted "false" @default.
- W433250729 magId "433250729" @default.
- W433250729 workType "article" @default.