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• W434780771 abstract "The objective of this thesis is to provide the reader with an insight into videogame industry using several aspects of videogames and empirical evidence. While being one of the most anticipate industry having gross revenue that exceeds other entertainment sector like music and film and second only to publishing book. However, it does not receive much attention at least not in economic literature. The major part of this thesis analyzes the market in both demand and supply between consoles and software respectively. Network externalities are likely to be the crucial part of the market along with other social perspective. The market in this industry is clearly unstable with demand, taste and preference constantly changing between generations. Product differentiation in term of their characteristic especially in software product is, therefore conjecture to be the most important criteria that influence buying decision. Empirical evidence however, suggested that products characteristic rather play minor roles in buying process. In this sense, other exogenous factors such as psychology issues could throw light to buying behaviours." @default.
• W434780771 created "2016-06-24" @default.
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• W434780771 date "2008-01-01" @default.
• W434780771 modified "2023-09-27" @default.
• W434780771 title "The economic [sic] of the videogames industry : how extreme uncertainty shapes consumers demand & firm strategy / by Ruangrit Chanakha." @default.
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