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- W4353001579 abstract "This chapter introduce the aim, framework and parts of this handbook, and contains an analysis of the development and boundaries of strategic communication as a research field. Strategic communication is interpreted as an interdisciplinary academic field in continuous dialogue with what is happening in society and organizations. Strategic communication as research and practice has become more relevant for all organizations in contemporary societies due to an increase of the importance of trust, legitimacy, crisis, and new modes of interaction. In the chapter four different notions of strategic communication, is described: as practice, theory, perspective and institution. Strategic communication is viewed as complex and paradoxical. Instead of hunting for the perfect definition of strategic communication, a formula is presented as a way to understand what strategic communication encompasses. The formula is built on the concepts structure, actors, influence and effects." @default.
- W4353001579 created "2023-03-23" @default.
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- W4353001579 date "2022-12-13" @default.
- W4353001579 modified "2023-10-17" @default.
- W4353001579 title "Introduction: the emergent field of strategic communication" @default.
- W4353001579 doi "https://doi.org/10.4337/9781800379893.00005" @default.
- W4353001579 hasPublicationYear "2022" @default.
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