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• W4361001020 abstract "The process of technologization of self-care, which has become widespread in recent years, has also reached the elderly. More and more elderly users are utilizing devices such as voice assistants, wearables or smartphone apps to improve their quality of life. Due to the wide diffusion of smartphones, their functionality and low cost, health and care applications have gradually been incorporated into the daily life of the elderly, and companies are increasingly designing apps specifically aimed at this sector of the population. The aim of this paper is to study the images of the elderly used in the iconography of health and care apps in order to evaluate the nature of the relationships projected, the connotations, analogies and stereotypes that are contemplated, as well as the contexts and patterns in which they are framed. To this end, a semiotic analysis of the visual register is carried out at the iconic, iconographic, tropological, topical and enthymematic levels. The results of this analysis are contrasted with those of the main debates on aging and advertising. The conclusions expose the notable absences in terms of the construction of an inclusive image of old age and a series of recommendations are made with the aim of reversing this deficit." @default.
• W4361001020 created "2023-03-30" @default.
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• W4361001020 date "2023-01-01" @default.
• W4361001020 modified "2023-09-26" @default.
• W4361001020 title "Social Meanings in the Iconography of Health and Elder Care Apps" @default.
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• W4361001020 doi "https://doi.org/10.1007/978-3-031-29067-1_27" @default.
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