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- W4361004016 abstract "Mass customization has evolved as an important research area in today’s rapidly changing economic landscape. Even though theoretically suitable, practically several critical barriers inhibit its implementation. The purpose of this study is to investigate the issues and challenges associated with mass customization when an organisation transitions from mass manufacturing to mass customization. In businesses striving to implement mass customization, challenges are identified with the help of a literature review. Overcoming these challenges might commence with effective material management." @default.
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- W4361004016 date "2023-03-01" @default.
- W4361004016 modified "2023-09-24" @default.
- W4361004016 title "Issues and challenges of mass customization" @default.
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- W4361004016 doi "https://doi.org/10.1016/j.matpr.2023.03.408" @default.
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