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- W4361830543 abstract "Genießerreisen haben Konjunktur. In den Weinregionen lassen sie sich besonders gut organisieren – schließlich ist der Wein eine ideale Basis, um kulinarische Angebote sinnvoll mit touristischen Leistungen zu vernetzen. Axel Dreyer und weitere Autoren geben Ihnen in diesem Werk wertvolle Einblicke unter anderem in die Gestaltung von Kooperationen zwischen Weinbau und Tourismusbetrieben. Sie erläutern die Rolle der Weinstraßen in der Destinationsentwicklung und zeigen anschaulich die Verknüpfung von Tourismusförderung und Marketingstrategie am Beispiel einer Sektkellerei. Ein Impulsgeber für die Tourismusbranche!" @default.
- W4361830543 created "2023-04-05" @default.
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- W4361830543 date "2011-01-07" @default.
- W4361830543 modified "2023-09-30" @default.
- W4361830543 title "Wein und Tourismus" @default.
- W4361830543 doi "https://doi.org/10.37307/b.978-3-503-12981-2" @default.
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