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- W4361982621 abstract "The sales numbers of printed books are on the decline for many years in Hungary. Similar trends can be observed globally. Exploring the background behind the changing book consumption behavior might provide leverage for turning these trends back to a sustainable book market. This literature review is the first publication of a research on book-consumption which aims to outline the current status of academic discussion about consumer habits, motivation and purchase decisions of book consumers. The review defines the position of book consumption research in book and reading related literature. The theorethical framework lists the main consumption concepts applicable for buying and reading books and shows the relative gap in Hungarian research on this field. The segment for the focus on the empirical research is detailed by the Consumption, Purchase, Product and Publishing Industry-related publications from the previous years. The Methodology part explores the methods used by the reviewed articles. Final conclusions will give ideas for the future research and aims to outline the so far unrevealed territories of book consumption research." @default.
- W4361982621 created "2023-04-05" @default.
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- W4361982621 date "2023-01-01" @default.
- W4361982621 modified "2023-10-18" @default.
- W4361982621 title "Book Consumption Literature : Literature Review on the Subject of the Behavior of Book Consumers" @default.
- W4361982621 doi "https://doi.org/10.35511/978-963-334-450-7_s3_legradi_szabo" @default.
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