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W4362467344 endingPage "004728752311649" @default.
W4362467344 startingPage "004728752311649" @default.
W4362467344 abstract "Destination brand love plays an important role in contributing to the competitive advantage of a destination. Based on the meaning transfer theory, match-up hypothesis, schema theory, etc., this study proposed a hierarchical model that examines the effects of three pairs of congruences among “celebrity,” “destination brand,” and “tourist” on destination brand love. A triangulation-based research design, taking Hong Kong, Shanghai, and New Zealand as focal destination brands, was used to collect data to test the hypotheses. The results showed that tourist/destination congruence and destination brand trust sequentially mediate the influence of celebrity/destination congruence and celebrity/tourist congruence on destination brand love. Tourist/destination congruence, attitude toward the ad, and attitude toward the destination sequentially mediate the influence of celebrity/destination congruence and celebrity/tourist congruence on destination brand love." @default.
W4362467344 created "2023-04-05" @default.
W4362467344 creator A5074692802 @default.
W4362467344 creator A5085704748 @default.
W4362467344 date "2023-03-31" @default.
W4362467344 modified "2023-09-27" @default.
W4362467344 title "Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love" @default.
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W4362467344 doi "https://doi.org/10.1177/00472875231164968" @default.
W4362467344 hasPublicationYear "2023" @default.
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