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- W4362509810 abstract "This study aims to determine the partial and simultaneous influence of price and promotion on purchasing decisions at online (Shopee Food, Grab Foods) for STIE �YKP� Yogyakarta Semarang students. This research method uses quantitative methods. The population in this study is the total number of students of STIE �YKP� Yogyakarta, with a sample of 100 students. The data collection technique used an online questionnaire. The data analysis technique used multiple linear regression analysis. The results show that the price, promotion has a significant effect on purchasing decisions at ShopeeFood." @default.
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- W4362509810 date "2023-03-31" @default.
- W4362509810 modified "2023-09-29" @default.
- W4362509810 title "Harga dan Promosi terhadap Keputusan Pembelian Online Shopeefood" @default.
- W4362509810 doi "https://doi.org/10.37470/1.25.1.219" @default.
- W4362509810 hasPublicationYear "2023" @default.
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