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- W4362570302 abstract "Digital addiction behavior is complex, and research has shown that it can develop for various reasons (West, 2001; Young, 2015), ranging from psychological changes (Kuss & Griffiths, 2012) to having a genetic predisposition to addiction (Kovac, 2013). Addictive behavior is more likely to develop when an individual is not fully aware of the consequences of their behavior, e.g., digital experience consumers are more likely to form a digital addiction if they are not aware of the negative impact that this behavior has on their well-being (Herrnstein & Prelec, 1992). Digital addiction is also more likely to occur in instances where users are more risk-prone and do not believe that the negative consequences will occur in their case (Orphanides & Zervos, 1995). Recent research has considered the role of organizations and more specifically marketers (Cemiloglu et al., 2021), in exacerbating digital addiction and several medical and psychology scholars have considered the neurological and psychological factors of digital addiction (Montag & Walla, 2016). However, few studies have considered the consumer’s view on digital addiction and whether they are concerned about the potential of becoming addicted, and if so, where they place the responsibility in terms of curbing addiction. As consumers are shifting from ignorant to informed in their understanding of their usage behaviors of digital technology, they too are engaging in behavior that seeks to curtail their addictive tendencies. But where does the responsibility lie? Should consumers continually disengage from technology and move further away from digital devices (detoxing behaviors), should marketers intentionally alter the design of their strategies that have largely enhanced addiction, or should legislation enforce changes to reduce digital addiction? It is imperative to gain an understanding of the roles of both marketers and consumers in driving digital addiction, not to place blame, but to establish responsibilities for addressing these concerns in the future. We, therefore, propose the following research question: Where does the responsibility for digital addiction from the consumer’s perspective rest? Several implications emanate: First, gaining a better understanding of consumer attitudes toward companies that position their brands as encouraging responsible screen-time, will inform future actions of marketers around digital experiences. Second, the results could offer marketers insight into possible metrics of success that extend beyond the race to the bottom for consumer attention. Third, understanding consumers’ beliefs regarding companies’ responsibility in curbing digital addiction, will inform the actions of marketing and brand managers when building customer relationships centered on consumer well-being. Finally, the research will provide new means through which corporate social responsibility efforts can be re-evaluated to ensure that constant efforts are made to enhance the well-being of consumers." @default.
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- W4362570302 date "2023-01-01" @default.
- W4362570302 modified "2023-09-26" @default.
- W4362570302 title "Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract" @default.
- W4362570302 doi "https://doi.org/10.1007/978-3-031-24687-6_47" @default.
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