Matches in SemOpenAlex for { <https://semopenalex.org/work/W4363676837> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W4363676837 endingPage "186" @default.
- W4363676837 startingPage "175" @default.
- W4363676837 abstract "The study begins with a perilous standpoint of lovely images (female/male/child) in the mass media being regularly developed a formulaic typecasting concept of beauty. Quite a few feminine beauty myths have been grown in India during the contemporary times. The rise of cosmetic herbal advertisements portraying regressive images of womanly beauty to endorse products. Cosmetics perception of herbal integration is observed in respect to beauty myths portrayed by the media. The authors examine the structures of beauty myths of cosmetic herbals in India and their fundamental features. This is because of deep rooted androcentric dogma which portrays and objectifies the certain gender (especially women). Media vehemently disseminates much distorted concept of “beauty”. Brand changes their entire appearance with varied makeup products. There are evidently many products are available in the market which promises to bring a change in color/look/appearance altogether which is not always true but the study argues that the narratives of these cosmetic herbal products is creating an illusion. Roland Barthes's theory of mythology has been taken into consideration to understand the luxury of myth, and attributes of misleading information of media content. The study further directs to assimilate the perception of the consumers along with the semiology in depicting the beauty myth. There is a huge gap between women in reality and representative women in the mass media. It is very crucial to have a balanced perception of perceived images presented or drive by the mass media." @default.
- W4363676837 created "2023-04-11" @default.
- W4363676837 creator A5017179552 @default.
- W4363676837 creator A5085904276 @default.
- W4363676837 date "2023-03-30" @default.
- W4363676837 modified "2023-09-26" @default.
- W4363676837 title "Decoding the myth of luxury in cosmetics herbal products advertisements" @default.
- W4363676837 cites W1564757029 @default.
- W4363676837 cites W1985386728 @default.
- W4363676837 cites W2018403235 @default.
- W4363676837 cites W2056395099 @default.
- W4363676837 cites W2585033400 @default.
- W4363676837 cites W2883147592 @default.
- W4363676837 cites W2886929288 @default.
- W4363676837 cites W2941000429 @default.
- W4363676837 cites W2965503956 @default.
- W4363676837 cites W2980030996 @default.
- W4363676837 cites W3021455546 @default.
- W4363676837 cites W3035281263 @default.
- W4363676837 cites W3121337614 @default.
- W4363676837 cites W3167708733 @default.
- W4363676837 cites W3177504268 @default.
- W4363676837 cites W3198821691 @default.
- W4363676837 cites W4224235982 @default.
- W4363676837 doi "https://doi.org/10.22363/2312-9220-2023-28-1-175-186" @default.
- W4363676837 hasPublicationYear "2023" @default.
- W4363676837 type Work @default.
- W4363676837 citedByCount "0" @default.
- W4363676837 crossrefType "journal-article" @default.
- W4363676837 hasAuthorship W4363676837A5017179552 @default.
- W4363676837 hasAuthorship W4363676837A5085904276 @default.
- W4363676837 hasBestOaLocation W43636768371 @default.
- W4363676837 hasConcept C107038049 @default.
- W4363676837 hasConcept C112698675 @default.
- W4363676837 hasConcept C124952713 @default.
- W4363676837 hasConcept C142362112 @default.
- W4363676837 hasConcept C142724271 @default.
- W4363676837 hasConcept C144024400 @default.
- W4363676837 hasConcept C144133560 @default.
- W4363676837 hasConcept C15744967 @default.
- W4363676837 hasConcept C169760540 @default.
- W4363676837 hasConcept C180747234 @default.
- W4363676837 hasConcept C184047640 @default.
- W4363676837 hasConcept C199033989 @default.
- W4363676837 hasConcept C26760741 @default.
- W4363676837 hasConcept C2779717098 @default.
- W4363676837 hasConcept C2780620123 @default.
- W4363676837 hasConcept C519517224 @default.
- W4363676837 hasConcept C558299567 @default.
- W4363676837 hasConcept C71924100 @default.
- W4363676837 hasConceptScore W4363676837C107038049 @default.
- W4363676837 hasConceptScore W4363676837C112698675 @default.
- W4363676837 hasConceptScore W4363676837C124952713 @default.
- W4363676837 hasConceptScore W4363676837C142362112 @default.
- W4363676837 hasConceptScore W4363676837C142724271 @default.
- W4363676837 hasConceptScore W4363676837C144024400 @default.
- W4363676837 hasConceptScore W4363676837C144133560 @default.
- W4363676837 hasConceptScore W4363676837C15744967 @default.
- W4363676837 hasConceptScore W4363676837C169760540 @default.
- W4363676837 hasConceptScore W4363676837C180747234 @default.
- W4363676837 hasConceptScore W4363676837C184047640 @default.
- W4363676837 hasConceptScore W4363676837C199033989 @default.
- W4363676837 hasConceptScore W4363676837C26760741 @default.
- W4363676837 hasConceptScore W4363676837C2779717098 @default.
- W4363676837 hasConceptScore W4363676837C2780620123 @default.
- W4363676837 hasConceptScore W4363676837C519517224 @default.
- W4363676837 hasConceptScore W4363676837C558299567 @default.
- W4363676837 hasConceptScore W4363676837C71924100 @default.
- W4363676837 hasIssue "1" @default.
- W4363676837 hasLocation W43636768371 @default.
- W4363676837 hasLocation W43636768372 @default.
- W4363676837 hasOpenAccess W4363676837 @default.
- W4363676837 hasPrimaryLocation W43636768371 @default.
- W4363676837 hasRelatedWork W2355628998 @default.
- W4363676837 hasRelatedWork W2385715271 @default.
- W4363676837 hasRelatedWork W2386874764 @default.
- W4363676837 hasRelatedWork W2748952813 @default.
- W4363676837 hasRelatedWork W2781563906 @default.
- W4363676837 hasRelatedWork W2800870079 @default.
- W4363676837 hasRelatedWork W2899084033 @default.
- W4363676837 hasRelatedWork W2945047628 @default.
- W4363676837 hasRelatedWork W3022601109 @default.
- W4363676837 hasRelatedWork W4363676837 @default.
- W4363676837 hasVolume "28" @default.
- W4363676837 isParatext "false" @default.
- W4363676837 isRetracted "false" @default.
- W4363676837 workType "article" @default.