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- W4366173402 abstract "Health resorts function in constantly changing external and internal conditions. The main determinant of these changes is the state, which may impact on costs and incomes health resorts, because they are usually providing health services financed by the National Health Fund. We can observe it especially during the SARS-CoV-2 coronavirus pandemic. Health resorts can have two sources of funding: National Health Fund or commercial services. Health resorts managers try to use all marketing instruments to win customers. Author of article makes an attempt to show how health resort can build competitive advantage using simple information activities. Article shows how Goczakowice-Zdrj Health Resort increase incomes by informing about health services in radio, TV, Internet and social media. Using that innovates business model health resort managers can easy and cheap gain a competitive advantage." @default.
- W4366173402 created "2023-04-19" @default.
- W4366173402 creator A5088547190 @default.
- W4366173402 date "2023-03-31" @default.
- W4366173402 modified "2023-10-17" @default.
- W4366173402 title "BUILDING A HEALTH RESORTS COMPETITIVE ADVANTAGE USING INFORMATION ACTIVITIES" @default.
- W4366173402 doi "https://doi.org/10.5604/01.3001.0053.4048" @default.
- W4366173402 hasPublicationYear "2023" @default.
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