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- W4366436717 abstract "The era of the Fourth Industrial Revolution began and the boundaries between industries collapsed. And as competition intensifies, various corporate management problems are emerging. As customers' needs become vast, companies have difficulty communicating with them. To solve this, the need for design as a key element of management has become more noticeable. In particular, this trend is evident in financial firms that have relatively lacked awareness of the value of design. Accordingly, Hanwha Life Plus and Hyundai Card were selected as research targets to examine how financial companies perceive design as management factor. It first looked at each management strategy and drew limitations. Then, they were compared and analyzed and design management strategy for financial firms was derived based on common features. So, it will propose design management as a key strategy to overcome the limitations of today's companies, provide design management models applicable to today's competitive financial industries." @default.
- W4366436717 created "2023-04-21" @default.
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- W4366436717 date "2021-08-31" @default.
- W4366436717 modified "2023-10-07" @default.
- W4366436717 title "A Study on the Design Management Model for Financial Firms - Focusing on the cases of Life Plus and Hyundai Card -" @default.
- W4366436717 doi "https://doi.org/10.59386/jadr.2021.24.1.21" @default.
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