Matches in SemOpenAlex for { <https://semopenalex.org/work/W4366492160> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W4366492160 abstract "Most of the FMCG brands support retail chains by deputing brand promoters, who interact with customers, help in merchandising, place orders, check product expiry etc. The brand owners employ these promoters and expect them to give valuable feedback on customer preferences, competitor pricing, product requirement, fast moving and slow-moving products and product quality feedback. However, this information is many a times subjective and hence decisions by brands are not data driven. The paper describes the journey of development of Retail Mitra-a retail promoter mobile app. This app enables brand owner to get outlet wise data of individual products through daily entry of stock quantities, receipts, expiry and orders through the cloud-based application. This brings lot of discipline in the promoter’s performance, enabling the area mangers to remotely understand issues at various outlets and resolve the same with the retailer. The development platforms were R Programming and data collation and storage were by MySQL. The creation and access to dashboards, enabled the brand owners to compare outlet wise performance and helped improve sales by over 30% and reduce losses by 24% in 2 months." @default.
- W4366492160 created "2023-04-22" @default.
- W4366492160 creator A5015885965 @default.
- W4366492160 creator A5076864975 @default.
- W4366492160 date "2023-03-24" @default.
- W4366492160 modified "2023-09-23" @default.
- W4366492160 title "A Framework for Development of Retail Data Analytic App for a Supermarket Chain" @default.
- W4366492160 cites W1966002119 @default.
- W4366492160 cites W2012385297 @default.
- W4366492160 cites W2023945923 @default.
- W4366492160 cites W2935473605 @default.
- W4366492160 cites W2963499442 @default.
- W4366492160 cites W4293493671 @default.
- W4366492160 doi "https://doi.org/10.1109/sictim56495.2023.10104810" @default.
- W4366492160 hasPublicationYear "2023" @default.
- W4366492160 type Work @default.
- W4366492160 citedByCount "0" @default.
- W4366492160 crossrefType "proceedings-article" @default.
- W4366492160 hasAuthorship W4366492160A5015885965 @default.
- W4366492160 hasAuthorship W4366492160A5076864975 @default.
- W4366492160 hasConcept C111472728 @default.
- W4366492160 hasConcept C112698675 @default.
- W4366492160 hasConcept C127413603 @default.
- W4366492160 hasConcept C138885662 @default.
- W4366492160 hasConcept C144133560 @default.
- W4366492160 hasConcept C162853370 @default.
- W4366492160 hasConcept C19351080 @default.
- W4366492160 hasConcept C204036174 @default.
- W4366492160 hasConcept C2524010 @default.
- W4366492160 hasConcept C2779530757 @default.
- W4366492160 hasConcept C2986470052 @default.
- W4366492160 hasConcept C33923547 @default.
- W4366492160 hasConcept C41008148 @default.
- W4366492160 hasConcept C78519656 @default.
- W4366492160 hasConcept C90673727 @default.
- W4366492160 hasConceptScore W4366492160C111472728 @default.
- W4366492160 hasConceptScore W4366492160C112698675 @default.
- W4366492160 hasConceptScore W4366492160C127413603 @default.
- W4366492160 hasConceptScore W4366492160C138885662 @default.
- W4366492160 hasConceptScore W4366492160C144133560 @default.
- W4366492160 hasConceptScore W4366492160C162853370 @default.
- W4366492160 hasConceptScore W4366492160C19351080 @default.
- W4366492160 hasConceptScore W4366492160C204036174 @default.
- W4366492160 hasConceptScore W4366492160C2524010 @default.
- W4366492160 hasConceptScore W4366492160C2779530757 @default.
- W4366492160 hasConceptScore W4366492160C2986470052 @default.
- W4366492160 hasConceptScore W4366492160C33923547 @default.
- W4366492160 hasConceptScore W4366492160C41008148 @default.
- W4366492160 hasConceptScore W4366492160C78519656 @default.
- W4366492160 hasConceptScore W4366492160C90673727 @default.
- W4366492160 hasLocation W43664921601 @default.
- W4366492160 hasOpenAccess W4366492160 @default.
- W4366492160 hasPrimaryLocation W43664921601 @default.
- W4366492160 hasRelatedWork W1997374184 @default.
- W4366492160 hasRelatedWork W2174438959 @default.
- W4366492160 hasRelatedWork W2332236936 @default.
- W4366492160 hasRelatedWork W2350086902 @default.
- W4366492160 hasRelatedWork W2390631662 @default.
- W4366492160 hasRelatedWork W2543545203 @default.
- W4366492160 hasRelatedWork W2770332404 @default.
- W4366492160 hasRelatedWork W281246900 @default.
- W4366492160 hasRelatedWork W2930274518 @default.
- W4366492160 hasRelatedWork W4206062546 @default.
- W4366492160 isParatext "false" @default.
- W4366492160 isRetracted "false" @default.
- W4366492160 workType "article" @default.