FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4366690517> ?p ?o ?g. }

• W4366690517 endingPage "914" @default.
• W4366690517 startingPage "897" @default.
• W4366690517 abstract "A novel approach was used to evaluate the impact of retail store layouts on consumer responses, by triangulating subjective feedback, behavioural data and electroencephalogram (EEG) data in the context of a virtual environment. Participants (n = 45) were assigned to one of three store layout conditions. While there were no significant differences in participants subjective/conscious evaluations of the layout complexity, they demonstrated reduced product-recall scores, and greater cognitive workload in visual/spatial-processing brain regions, in store environments with more complex layouts. This study explores the correlation between perceived visual complexity and perceived store attractiveness and examines how pleasure and processing fluency mediate this relationship. The results demonstrate a strong association between these factors, with processing fluency playing a more significant role in mediating the effect (78%) compared to pleasure (22%). Overall, this study provides valuable insights into the psychological factors that influence consumer perceptions of store environments. The findings demonstrate the value of an EEG/VR-based approach in studying human behaviour during the building design process for identifying neural mechanisms and responses that self-reported feedback may obscure. The result of this study has implications for building designers and retailers, suggesting that simpler store layouts might be more effective in terms of product recall and reduced cognitive workload." @default.
• W4366690517 created "2023-04-24" @default.
• W4366690517 creator A5000991946 @default.
• W4366690517 creator A5013027666 @default.
• W4366690517 creator A5048482584 @default.
• W4366690517 creator A5060550824 @default.
• W4366690517 creator A5091004870 @default.
• W4366690517 date "2023-04-20" @default.
• W4366690517 modified "2023-09-27" @default.
• W4366690517 title "Store layout design and consumer response: a behavioural and EEG study" @default.
• W4366690517 cites W1525254066 @default.
• W4366690517 cites W1607573915 @default.
• W4366690517 cites W1752090895 @default.
• W4366690517 cites W1867017453 @default.
• W4366690517 cites W1964389266 @default.
• W4366690517 cites W1965655336 @default.
• W4366690517 cites W1969279788 @default.
• W4366690517 cites W1972704861 @default.
• W4366690517 cites W1975384768 @default.
• W4366690517 cites W1986054366 @default.
• W4366690517 cites W1987015068 @default.
• W4366690517 cites W1987369665 @default.
• W4366690517 cites W1990911421 @default.
• W4366690517 cites W1997061718 @default.
• W4366690517 cites W1998881751 @default.
• W4366690517 cites W2007410190 @default.
• W4366690517 cites W2010894489 @default.
• W4366690517 cites W2011816005 @default.
• W4366690517 cites W2020346648 @default.
• W4366690517 cites W2021362731 @default.
• W4366690517 cites W2028579868 @default.
• W4366690517 cites W2030074552 @default.
• W4366690517 cites W2030179814 @default.
• W4366690517 cites W2032053597 @default.
• W4366690517 cites W2032146992 @default.
• W4366690517 cites W2033428167 @default.
• W4366690517 cites W2034737554 @default.
• W4366690517 cites W2048168224 @default.
• W4366690517 cites W2055854037 @default.
• W4366690517 cites W2056886756 @default.
• W4366690517 cites W2057733150 @default.
• W4366690517 cites W2059052306 @default.
• W4366690517 cites W2060223501 @default.
• W4366690517 cites W2070963798 @default.
• W4366690517 cites W2072432478 @default.
• W4366690517 cites W2078177309 @default.
• W4366690517 cites W2081858538 @default.
• W4366690517 cites W2092748756 @default.
• W4366690517 cites W2093300839 @default.
• W4366690517 cites W2093695023 @default.
• W4366690517 cites W2096267981 @default.
• W4366690517 cites W2111582117 @default.
• W4366690517 cites W2113442492 @default.
• W4366690517 cites W2115031694 @default.
• W4366690517 cites W2116146325 @default.
• W4366690517 cites W2116948267 @default.
• W4366690517 cites W2122184046 @default.
• W4366690517 cites W2123989818 @default.
• W4366690517 cites W2125823313 @default.
• W4366690517 cites W2128495200 @default.
• W4366690517 cites W2144260430 @default.
• W4366690517 cites W2144336601 @default.
• W4366690517 cites W2155252468 @default.
• W4366690517 cites W2156235196 @default.
• W4366690517 cites W2158926873 @default.
• W4366690517 cites W2162664172 @default.
• W4366690517 cites W2164180614 @default.
• W4366690517 cites W2167558138 @default.
• W4366690517 cites W2301382170 @default.
• W4366690517 cites W2323941176 @default.
• W4366690517 cites W2331661890 @default.
• W4366690517 cites W2335543478 @default.
• W4366690517 cites W2551022395 @default.
• W4366690517 cites W2743528078 @default.
• W4366690517 cites W2744284533 @default.
• W4366690517 cites W2785113050 @default.
• W4366690517 cites W2788731921 @default.
• W4366690517 cites W2790123099 @default.
• W4366690517 cites W2792129349 @default.
• W4366690517 cites W2809851526 @default.
• W4366690517 cites W2914237854 @default.
• W4366690517 cites W2977553564 @default.
• W4366690517 cites W3015476915 @default.
• W4366690517 cites W3021766153 @default.
• W4366690517 cites W3088080592 @default.
• W4366690517 cites W3108557251 @default.
• W4366690517 cites W3125916972 @default.
• W4366690517 cites W3126001296 @default.
• W4366690517 cites W3138471487 @default.
• W4366690517 cites W3202878254 @default.
• W4366690517 cites W3214265639 @default.
• W4366690517 cites W4213061612 @default.
• W4366690517 cites W4221080645 @default.
• W4366690517 cites W4224442737 @default.
• W4366690517 cites W4235117060 @default.
• W4366690517 cites W4254238350 @default.
• W4366690517 doi "https://doi.org/10.1080/09613218.2023.2201415" @default.
• W4366690517 hasPublicationYear "2023" @default.

• next