Matches in SemOpenAlex for { <https://semopenalex.org/work/W4366700244> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W4366700244 endingPage "30" @default.
- W4366700244 startingPage "15" @default.
- W4366700244 abstract "This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of gender-neutral parenting. The main purpose of the research is to investigate UK Millennial parents’ perceptions of gender-neutral parenting and their toy buying behaviour. Systematization of the literary sources and approaches for solving the problem of confusion between gender-neutral and gender-oriented parenting with a focus on children’s toys’ labelling, indicates that even with the subjective norm and strong initiatives of UK government who has been launching campaigns against gender-oriented parenting, still there has not agreed on the best solution for implementing gender-neutral mindset. Investigation of the topic of the research in the paper is carried out in the following logical sequence: introduction with research gap, literature review, methodology, findings and analysis, and conclusion. Methodological tools of the research were quantitative approach with SPSS ver.26. The object of research is the survey dataset collected from 1127 UK Millennial parents. The paper presents the results of an empirical analysis using Kruskal–Wallis test depending on children’s gender, parents’ birth years, and regression model. The result showed that, although there is recognition that gender-neutral parenting should be advocated as a social rule, the degree of final purchase behaviour towards gender-neutral toys is lower than these parents’ beliefs would suggest. The research empirically confirms and theoretically proves that at least UK Millennials believe in the gender-free theory, however, their real behaviour does not necessarily go abide by the perceived rule. In other words, while people may agree with the concept of gender-neutral parenting, they do not necessarily agree with gender-neutral parenting as a behavioural principle. The results of the research can be useful for developing further social recognition of gender-naturalness, and other relevant industrial marketing strategies." @default.
- W4366700244 created "2023-04-24" @default.
- W4366700244 creator A5001268535 @default.
- W4366700244 creator A5090254470 @default.
- W4366700244 date "2023-01-01" @default.
- W4366700244 modified "2023-10-14" @default.
- W4366700244 title "Gender-neutral perceptions and toy purchasing behaviour: a socio-cultural transition in UK Millennials’ attitudes" @default.
- W4366700244 cites W1492002839 @default.
- W4366700244 cites W1979290264 @default.
- W4366700244 cites W1997446095 @default.
- W4366700244 cites W2077797583 @default.
- W4366700244 cites W2089371540 @default.
- W4366700244 cites W2116246239 @default.
- W4366700244 cites W2124620330 @default.
- W4366700244 cites W2136619802 @default.
- W4366700244 cites W2156234742 @default.
- W4366700244 cites W2205229463 @default.
- W4366700244 cites W2410456791 @default.
- W4366700244 cites W2477543873 @default.
- W4366700244 cites W2489113919 @default.
- W4366700244 cites W2494573761 @default.
- W4366700244 cites W2596188453 @default.
- W4366700244 cites W2755326405 @default.
- W4366700244 cites W2801288875 @default.
- W4366700244 cites W2912028442 @default.
- W4366700244 cites W2999554845 @default.
- W4366700244 cites W3037618456 @default.
- W4366700244 cites W4206711400 @default.
- W4366700244 cites W4234919858 @default.
- W4366700244 cites W4237254037 @default.
- W4366700244 cites W4294557051 @default.
- W4366700244 cites W4296142165 @default.
- W4366700244 cites W597036898 @default.
- W4366700244 doi "https://doi.org/10.21272/sec.7(1).15-30.2023" @default.
- W4366700244 hasPublicationYear "2023" @default.
- W4366700244 type Work @default.
- W4366700244 citedByCount "0" @default.
- W4366700244 crossrefType "journal-article" @default.
- W4366700244 hasAuthorship W4366700244A5001268535 @default.
- W4366700244 hasAuthorship W4366700244A5090254470 @default.
- W4366700244 hasBestOaLocation W43667002441 @default.
- W4366700244 hasConcept C111472728 @default.
- W4366700244 hasConcept C138885662 @default.
- W4366700244 hasConcept C144133560 @default.
- W4366700244 hasConcept C15744967 @default.
- W4366700244 hasConcept C162853370 @default.
- W4366700244 hasConcept C169760540 @default.
- W4366700244 hasConcept C17744445 @default.
- W4366700244 hasConcept C191795146 @default.
- W4366700244 hasConcept C199539241 @default.
- W4366700244 hasConcept C26760741 @default.
- W4366700244 hasConcept C2778491294 @default.
- W4366700244 hasConcept C2778813691 @default.
- W4366700244 hasConcept C77805123 @default.
- W4366700244 hasConceptScore W4366700244C111472728 @default.
- W4366700244 hasConceptScore W4366700244C138885662 @default.
- W4366700244 hasConceptScore W4366700244C144133560 @default.
- W4366700244 hasConceptScore W4366700244C15744967 @default.
- W4366700244 hasConceptScore W4366700244C162853370 @default.
- W4366700244 hasConceptScore W4366700244C169760540 @default.
- W4366700244 hasConceptScore W4366700244C17744445 @default.
- W4366700244 hasConceptScore W4366700244C191795146 @default.
- W4366700244 hasConceptScore W4366700244C199539241 @default.
- W4366700244 hasConceptScore W4366700244C26760741 @default.
- W4366700244 hasConceptScore W4366700244C2778491294 @default.
- W4366700244 hasConceptScore W4366700244C2778813691 @default.
- W4366700244 hasConceptScore W4366700244C77805123 @default.
- W4366700244 hasIssue "1" @default.
- W4366700244 hasLocation W43667002441 @default.
- W4366700244 hasLocation W43667002442 @default.
- W4366700244 hasOpenAccess W4366700244 @default.
- W4366700244 hasPrimaryLocation W43667002441 @default.
- W4366700244 hasRelatedWork W1572518300 @default.
- W4366700244 hasRelatedWork W1988185375 @default.
- W4366700244 hasRelatedWork W2075959928 @default.
- W4366700244 hasRelatedWork W2748952813 @default.
- W4366700244 hasRelatedWork W2899084033 @default.
- W4366700244 hasRelatedWork W2967632537 @default.
- W4366700244 hasRelatedWork W3101930720 @default.
- W4366700244 hasRelatedWork W3138373526 @default.
- W4366700244 hasRelatedWork W4308308361 @default.
- W4366700244 hasRelatedWork W92529912 @default.
- W4366700244 hasVolume "7" @default.
- W4366700244 isParatext "false" @default.
- W4366700244 isRetracted "false" @default.
- W4366700244 workType "article" @default.