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• W4366758492 abstract "AbstractBy utilizing the Contingent Valuation Method (CVM), this study aims to calculate the Korean citizens’ willingness to pay (WTP) for elite athlete development and to determine whether a difference exists between the general public’s WTP and the government’s investment in the cause. The WTP per household was 15.82 USD. Multiplying the aforementioned figure by the number of households in Korea in 2020, we estimated that the total annual benefits of national athlete training support are 322.801million USD. After the survey on the WTP for the research participants, then adjusting for the income tax paid during 2021–2025 to the price level of 2019, the economic benefit of elite athlete development was calculated to be 1.354 billion USD for 30 years, and 86.869 million USD when converted to an annual basis. The 2019 national athletes training cost supported by the government, which is 61.652 million USD, was compared with the result of this study, 86.869 million USD. As a result, the benefits of training national representatives are estimated to be about 1.4 times higher than the national athletes training cost of sports supported by the government. This study makes significant contributions in that it is the first study in Korea to estimate the value of national athlete training support as a quantified basis based on quantitative analysis, unlike previous qualitative analysis of tentative policies.Keywords: Contingent valuation method (CVM)willingness-to-payelite sportsmarket value assessmentsports policy Disclosure StatementNo potential conflict of interest was reported by the authors.Notes1 The response about the WTP is a dipartite type composed of “yes” and “no.”2 The survey lets respondents go through a procedure that identifies whether or not they have the willingness to pay the proposed value amount.3 This method was proposed by Krinsky and Robb (Citation1986). Parameters were extracted 5,000 times.Additional informationFundingThis work was funded by National Research Foundation of Korea.Notes on contributorsHyungil Harry KwonHyungil Harry Kwon (Ph.D., Chung-Ang University) is a professor at Department of Physical Education, College of Education, Chung-Ang University, Seoul, South Korea. He is currently serving as the Vice President for the Asian Association for Sports Management. His research areas are sport consumer behavior and sport marketing.Jae Eun ShinJae Eun Shin (Ph.D, Chung-Ang University) got her PhD from Chung-Ang University, Seoul, South Korea. She is working as an international judge for the artistic swimming. She judged for the Asian Games, Olympic Games, and World Championship. Also she served as the executive director of the Korea Swimming Federation. Her research interests are organizational justice and sport consumer behavior." @default.
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• W4366758492 date "2023-04-21" @default.
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• W4366758492 title "Perceived Market Value of Governmental Investment on Elite Sport Development in South Korea" @default.
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• W4366758492 doi "https://doi.org/10.1080/24704067.2023.2193200" @default.
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