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- W436697223 abstract "While there is increasing interest in the field of travel behaviour change, relatively little attention has been given to the behaviour change potential of major events. 'Ride to Work' Day is an annual event run by Bicycle Victoria which actively promotes riding to and from work. The event attracts thousands of participants and has a potentially valuable role to play in stimulating travel behaviour change. This paper reports work from a project which aims to maximise the behaviour change impacts of the Ride to Work event and facilitate the embedment of those behaviours into habits. Experience with event based behaviour change in the health promotion and transport sectors is reviewed. Focus group research highlighted that peer group encouragement is important in the decision to participate in the Ride to Work event while health and wellbeing benefits are paramount in decisions to continue riding after the event. Results from a panel survey are used to assess the travel behaviour change potential of the annual Ride to Work Day event in Melbourne, Australia. A response rate of just over 50 per cent was achieved. Nearly one in eight participants had never ridden to work prior to the event. A similar proportion only rode occasionally prior to the event. Follow up surveys conducted in four monthly waves after the event found that one in ten of those who rode to work for that first time as part of the event were still riding to work." @default.
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- W436697223 date "2004-01-01" @default.
- W436697223 modified "2023-10-02" @default.
- W436697223 title "Using a 'Ride to Work' Day event as a travel behaviour change initiative" @default.
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