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- W4367011985 abstract "The study analyzes the translingual features of the signs of the linguistic landscape of the metropolis on the example of advertising signs in the central streets of Moscow. Research methods include the method of describing the linguistic landscape and semiotic analysis. The analytical categories of the classification of signs are the geographical distribution, the languages contained, the order of the signs, the regularities of the combination of hybrid elements of the sign. The aim of the article was not quantitative, but qualitative analysis, which meant identifying the main trends. Based on the results of the analysis, it can be concluded that, firstly, the hybridized elements are included in another sign based on the imitation of part of its form — sound or graphic; secondly, translingual signs of signboards transform the nominations they represent, increasing their predicativeness; thirdly, as a result of the hybridization of various semiotic resources, the sign is estranged, creating difficulties for recognizing the form and thereby activating attention and perception." @default.
- W4367011985 created "2023-04-27" @default.
- W4367011985 creator A5072286119 @default.
- W4367011985 date "2023-01-01" @default.
- W4367011985 modified "2023-10-01" @default.
- W4367011985 title "TRANSLINGUAL FEATURES OF SIGNS (BY THE EXAMPLE OF ADVERTISING SIGNS IN THE CENTRAL STREETS OF THE CITY OF MOSCOW)" @default.
- W4367011985 doi "https://doi.org/10.37892/978-5-907498-47-1-12" @default.
- W4367011985 hasPublicationYear "2023" @default.
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