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• W4367146384 abstract "Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications." @default.
• W4367146384 created "2023-04-28" @default.
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• W4367146384 date "2023-01-01" @default.
• W4367146384 modified "2023-09-27" @default.
• W4367146384 title "The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location" @default.
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• W4367146384 doi "https://doi.org/10.20867/thm.29.2.4" @default.
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