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- W4367308826 abstract "The COVID-19 epidemic has had a huge impact on all education systems throughout the world. The lockdown policy caused higher education to find alternative teaching solutions to serve students’ needs. Consequently, MOOCs have become a fascinating solution for several universities. However, the evidence from existing research still needs to be better understood by significant factors to support learners during COVID-19. This study examined the factors influencing students’ adoption intention of MOOCs in developing countries during the coronavirus outbreak. This research reports the online survey of 1,384 university students enrolled in Thai MOOC as the primary part of the curriculum. The extended UTAUT2 was proposed and analyzed using a structural equation model to improve the comprehension of students’ adoption intention on Thai MOOC. The result found Performance Expectancy, Hedonistic Motivation, Habit, and Local Language Support significantly influence MOOCs adoption intentions. While Habit was found to be the most significant to students’ adoption intention, only gender had a moderating effect on the relationship between Habit and Adoption intention. The overall proposed model explained 84% of the variance in MOOC adoption intention of university students in Thailand during the COVID-19 pandemic." @default.
- W4367308826 created "2023-04-29" @default.
- W4367308826 creator A5032566828 @default.
- W4367308826 creator A5083174161 @default.
- W4367308826 date "2023-03-16" @default.
- W4367308826 modified "2023-10-15" @default.
- W4367308826 title "Exploring the Factors Affecting Learners’ Adoption Intention of MOOC in Higher Education during the COVID-19 Pandemic" @default.
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- W4367308826 doi "https://doi.org/10.1109/iceit57125.2023.10107853" @default.
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