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- W4367308839 abstract "This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The study’s novelty derives from the study region and the implications of the COVID-19 pandemic. The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. This paper contributes to both the academic and practical fields, and e-vendors can use it as a framework to manage website activity." @default.
- W4367308839 created "2023-04-29" @default.
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- W4367308839 date "2023-04-28" @default.
- W4367308839 modified "2023-10-18" @default.
- W4367308839 title "Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions" @default.
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- W4367308839 doi "https://doi.org/10.1080/00128775.2023.2197878" @default.
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