FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4367317785> ?p ?o ?g. }

• W4367317785 endingPage "4332" @default.
• W4367317785 startingPage "4332" @default.
• W4367317785 abstract "Self-report measures partially explain consumers’ purchasing choices, which are inextricably linked to cognitive, affective processes and implicit drives. These aspects, which occur outside of awareness and tacitly affect the way consumers make decisions, could be explored by exploiting neuroscientific technology. The study investigates implicit behavioural and neurovascular responses to emotionally arousing and high-engagement advertisements (COVID-19 content). High-engagement advertisements and control stimuli were shown in two experimental sessions that were counterbalanced across participants. During each session, hemodynamic variations were recorded with functional Near-Infrared Spectroscopy (fNIRS) of the prefrontal cortex (PFC), a neurophysiological marker for emotional processing. The implicit association task (IAT) was administered to investigate the implicit attitude. An increase in the concentration of oxygenated haemoglobin (O2Hb) was found for the high-engagement advertising when this category of stimuli was seen first. Specular results were found for deoxygenated haemoglobin (HHb) data. The IAT reported higher values for highly engaging stimuli. Increased activity within the PFC suggests that highly engaging content may be effective in generating emotional arousal and increasing attention when presented before other stimuli, which is consistent with the higher IAT scores, indicating more favourable implicit attitudes. This evidence suggests that the effectiveness of highly engaging advertising-related messages may be constrained by the order of advertisement administration." @default.
• W4367317785 created "2023-04-29" @default.
• W4367317785 creator A5030794143 @default.
• W4367317785 creator A5048276247 @default.
• W4367317785 creator A5080202145 @default.
• W4367317785 date "2023-04-27" @default.
• W4367317785 modified "2023-09-30" @default.
• W4367317785 title "Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising" @default.
• W4367317785 cites W186643937 @default.
• W4367317785 cites W1921511099 @default.
• W4367317785 cites W1965514675 @default.
• W4367317785 cites W1966850535 @default.
• W4367317785 cites W1973468605 @default.
• W4367317785 cites W1975797181 @default.
• W4367317785 cites W1975970315 @default.
• W4367317785 cites W1977500242 @default.
• W4367317785 cites W1978608667 @default.
• W4367317785 cites W1991580113 @default.
• W4367317785 cites W1997972528 @default.
• W4367317785 cites W2002126655 @default.
• W4367317785 cites W2020320000 @default.
• W4367317785 cites W2024721544 @default.
• W4367317785 cites W2041468403 @default.
• W4367317785 cites W2056464630 @default.
• W4367317785 cites W2059956012 @default.
• W4367317785 cites W2061080126 @default.
• W4367317785 cites W2062356092 @default.
• W4367317785 cites W2074404186 @default.
• W4367317785 cites W2076076839 @default.
• W4367317785 cites W2076879021 @default.
• W4367317785 cites W2077687697 @default.
• W4367317785 cites W2083066861 @default.
• W4367317785 cites W2084976085 @default.
• W4367317785 cites W2087615164 @default.
• W4367317785 cites W2093616159 @default.
• W4367317785 cites W2105938655 @default.
• W4367317785 cites W2105957367 @default.
• W4367317785 cites W2108437241 @default.
• W4367317785 cites W2122289943 @default.
• W4367317785 cites W2123561585 @default.
• W4367317785 cites W2124396098 @default.
• W4367317785 cites W2128612119 @default.
• W4367317785 cites W2130325996 @default.
• W4367317785 cites W2133085034 @default.
• W4367317785 cites W2139570025 @default.
• W4367317785 cites W2140534852 @default.
• W4367317785 cites W2143002149 @default.
• W4367317785 cites W2150831631 @default.
• W4367317785 cites W2153469952 @default.
• W4367317785 cites W2156047893 @default.
• W4367317785 cites W2160270673 @default.
• W4367317785 cites W2161561996 @default.
• W4367317785 cites W2162459215 @default.
• W4367317785 cites W2167557160 @default.
• W4367317785 cites W2171435956 @default.
• W4367317785 cites W2181313209 @default.
• W4367317785 cites W2196250806 @default.
• W4367317785 cites W2218904422 @default.
• W4367317785 cites W2317102674 @default.
• W4367317785 cites W2346358685 @default.
• W4367317785 cites W2436762990 @default.
• W4367317785 cites W2599854082 @default.
• W4367317785 cites W2774011664 @default.
• W4367317785 cites W2787466508 @default.
• W4367317785 cites W2796292575 @default.
• W4367317785 cites W2804575779 @default.
• W4367317785 cites W2810245044 @default.
• W4367317785 cites W2829194275 @default.
• W4367317785 cites W2885867463 @default.
• W4367317785 cites W2899360587 @default.
• W4367317785 cites W2924486695 @default.
• W4367317785 cites W2973156378 @default.
• W4367317785 cites W3004612918 @default.
• W4367317785 cites W3012517139 @default.
• W4367317785 cites W3034082500 @default.
• W4367317785 cites W3036638150 @default.
• W4367317785 cites W3092837391 @default.
• W4367317785 cites W3093427883 @default.
• W4367317785 cites W3095328720 @default.
• W4367317785 cites W3096176373 @default.
• W4367317785 cites W3106782511 @default.
• W4367317785 cites W3121706151 @default.
• W4367317785 cites W3138828034 @default.
• W4367317785 cites W3154413136 @default.
• W4367317785 cites W3171744808 @default.
• W4367317785 cites W3177986964 @default.
• W4367317785 cites W3199154159 @default.
• W4367317785 cites W4200231548 @default.
• W4367317785 cites W4200313552 @default.
• W4367317785 cites W4210257506 @default.
• W4367317785 cites W4211255158 @default.
• W4367317785 cites W4221082348 @default.
• W4367317785 cites W4231165370 @default.
• W4367317785 cites W4239299998 @default.
• W4367317785 cites W4280538848 @default.
• W4367317785 cites W4308417386 @default.
• W4367317785 cites W4313272305 @default.
• W4367317785 doi "https://doi.org/10.3390/s23094332" @default.

• next