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- W4367846527 abstract "Although studies have indicated contradicting results regarding the relationship between materialism and environmental behaviors, knowledge on how these inconsistencies transpire remains limited. This paper aims to construct a model to understand the double-edged sword effect of materialism on two specific types of energy saving behaviors. On the basis of symbolic self-completion theory and social cognitive theory, we examine the mediation role of self-enhancement motivation and the moderation role of extravagant atmosphere. Survey results from 565 citizens in China demonstrate that materialism is positively related to energy efficiency purchase and negatively related to energy curtailment behavior through self-enhancement motivation. Furthermore, extravagant atmosphere reinforces the positive connection between materialism and self-enhancement motivation and further moderates the indirect effect of materialism on energy efficiency purchase and energy curtailment behavior. Our conclusions shed light on the theoretical and managerial implications for literature about materialism and environmental behaviors." @default.
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- W4367846527 date "2023-07-01" @default.
- W4367846527 modified "2023-10-17" @default.
- W4367846527 title "The double-edged sword effect of materialism on energy saving behaviors" @default.
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- W4367846527 doi "https://doi.org/10.1016/j.jclepro.2023.137382" @default.
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