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- W4372000212 abstract "Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a latent variable." @default.
- W4372000212 created "2023-05-07" @default.
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- W4372000212 date "2009-09-30" @default.
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- W4372000212 title "A New Agenda of Measurement in Marketing" @default.
- W4372000212 doi "https://doi.org/10.4337/9781035305681.00011" @default.
- W4372000212 hasPublicationYear "2009" @default.
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