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- W4372082016 abstract "Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a latent variable." @default.
- W4372082016 created "2023-05-07" @default.
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- W4372082016 date "2009-09-30" @default.
- W4372082016 modified "2023-10-13" @default.
- W4372082016 title "Subject Index" @default.
- W4372082016 doi "https://doi.org/10.4337/9781035305681.00017" @default.
- W4372082016 hasPublicationYear "2009" @default.
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