Matches in SemOpenAlex for { <https://semopenalex.org/work/W4372361258> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W4372361258 abstract "The purpose of this abstract is to investigate the role of relationship marketing in fostering customer loyalty. Relationship marketing is a strategy for companies and their customers to build long-term, mutually beneficial relationships. To ensure long-term success in today's competitive market, businesses must prioritize customer retention. Relationship marketing comes into play here, emphasizing the importance of developing strong, personal relationships with customers. Customer loyalty is critical to the success of a business because loyal customers buy more frequently and spend more money than new customers. Relationship marketing has been demonstrated to increase customer loyalty by fostering trust and communication between businesses and their customers. Businesses can gain a better understanding of their customer’s needs and preferences through relationship marketing and tailor their products and services accordingly. This results in a more personalized experience for customers, which increases loyalty. Moreover, relationship marketing is a marketing strategy that emphasizes long-term customer relationships through a focus on their needs and preferences. According to the findings, relationship marketing strategies can increase customer loyalty by encouraging trust, communication, and mutual benefits. It also emphasizes the significance of customer satisfaction in relationship marketing and how it can result in positive word-of-mouth, repeat purchases, and increased profits. This abstract emphasizes the importance of relationship marketing as a powerful tool for cultivating customer loyalty and increasing business success." @default.
- W4372361258 created "2023-05-07" @default.
- W4372361258 date "2023-05-06" @default.
- W4372361258 modified "2023-09-26" @default.
- W4372361258 title "Importance of Relationship Marketing in Respect of Customer Loyalty: A Quantitative Investigation" @default.
- W4372361258 doi "https://doi.org/10.48047/pne.2018.55.1.20" @default.
- W4372361258 hasPublicationYear "2023" @default.
- W4372361258 type Work @default.
- W4372361258 citedByCount "0" @default.
- W4372361258 crossrefType "journal-article" @default.
- W4372361258 hasBestOaLocation W43723612581 @default.
- W4372361258 hasConcept C101276457 @default.
- W4372361258 hasConcept C140781008 @default.
- W4372361258 hasConcept C144133560 @default.
- W4372361258 hasConcept C146897074 @default.
- W4372361258 hasConcept C162853370 @default.
- W4372361258 hasConcept C191511416 @default.
- W4372361258 hasConcept C192975520 @default.
- W4372361258 hasConcept C2776967331 @default.
- W4372361258 hasConcept C2780378061 @default.
- W4372361258 hasConcept C31367271 @default.
- W4372361258 hasConcept C39453970 @default.
- W4372361258 hasConcept C54649085 @default.
- W4372361258 hasConcept C63207073 @default.
- W4372361258 hasConcept C77197577 @default.
- W4372361258 hasConcept C93032411 @default.
- W4372361258 hasConceptScore W4372361258C101276457 @default.
- W4372361258 hasConceptScore W4372361258C140781008 @default.
- W4372361258 hasConceptScore W4372361258C144133560 @default.
- W4372361258 hasConceptScore W4372361258C146897074 @default.
- W4372361258 hasConceptScore W4372361258C162853370 @default.
- W4372361258 hasConceptScore W4372361258C191511416 @default.
- W4372361258 hasConceptScore W4372361258C192975520 @default.
- W4372361258 hasConceptScore W4372361258C2776967331 @default.
- W4372361258 hasConceptScore W4372361258C2780378061 @default.
- W4372361258 hasConceptScore W4372361258C31367271 @default.
- W4372361258 hasConceptScore W4372361258C39453970 @default.
- W4372361258 hasConceptScore W4372361258C54649085 @default.
- W4372361258 hasConceptScore W4372361258C63207073 @default.
- W4372361258 hasConceptScore W4372361258C77197577 @default.
- W4372361258 hasConceptScore W4372361258C93032411 @default.
- W4372361258 hasIssue "1" @default.
- W4372361258 hasLocation W43723612581 @default.
- W4372361258 hasOpenAccess W4372361258 @default.
- W4372361258 hasPrimaryLocation W43723612581 @default.
- W4372361258 hasRelatedWork W1582023741 @default.
- W4372361258 hasRelatedWork W2026237340 @default.
- W4372361258 hasRelatedWork W2310538607 @default.
- W4372361258 hasRelatedWork W2513277341 @default.
- W4372361258 hasRelatedWork W2557421026 @default.
- W4372361258 hasRelatedWork W2981383290 @default.
- W4372361258 hasRelatedWork W3046745710 @default.
- W4372361258 hasRelatedWork W3135574890 @default.
- W4372361258 hasRelatedWork W3184066950 @default.
- W4372361258 hasRelatedWork W3151427686 @default.
- W4372361258 hasVolume "55" @default.
- W4372361258 isParatext "false" @default.
- W4372361258 isRetracted "false" @default.
- W4372361258 workType "article" @default.