Matches in SemOpenAlex for { <https://semopenalex.org/work/W4375834747> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W4375834747 endingPage "272" @default.
- W4375834747 startingPage "264" @default.
- W4375834747 abstract "Live streaming e-commerce grows rapidly recently and changes people's shopping style. How to alleviate the information asymmetry which lowers the returns in live streaming e-commerce is still unresolved. Providing free samples and presenting feedback from free trials is suggested and tested. The survey data collected from college students verifies the hypotheses that the feedback from free trial has a positive effect on regular purchase intention but it has no impact on the impulse purchase intention. Further more, by dividing the perceived value into three dimensions, we demonstrated the mediation effect of perceived functional value between free trial feedback and regular purchase intention. Based on these findings, free trial mechanism in the live streaming e-commerce is highly recommended." @default.
- W4375834747 created "2023-05-09" @default.
- W4375834747 creator A5013998668 @default.
- W4375834747 creator A5016943452 @default.
- W4375834747 creator A5055751719 @default.
- W4375834747 creator A5064610209 @default.
- W4375834747 creator A5078333390 @default.
- W4375834747 creator A5082025432 @default.
- W4375834747 creator A5091355660 @default.
- W4375834747 date "2023-01-01" @default.
- W4375834747 modified "2023-10-13" @default.
- W4375834747 title "Impact of Trial Feedback in Live Streaming e-Commerce: Evidence from Make-Up Products" @default.
- W4375834747 cites W1482244801 @default.
- W4375834747 cites W1967174428 @default.
- W4375834747 cites W1969045005 @default.
- W4375834747 cites W1975086943 @default.
- W4375834747 cites W2019078893 @default.
- W4375834747 cites W2081598706 @default.
- W4375834747 cites W2086642814 @default.
- W4375834747 cites W2101151549 @default.
- W4375834747 cites W2110094096 @default.
- W4375834747 cites W2128469360 @default.
- W4375834747 cites W2139783857 @default.
- W4375834747 cites W2314720942 @default.
- W4375834747 cites W2316452506 @default.
- W4375834747 cites W2324925384 @default.
- W4375834747 cites W2502088893 @default.
- W4375834747 cites W28712684 @default.
- W4375834747 cites W2971171488 @default.
- W4375834747 cites W3121264210 @default.
- W4375834747 cites W3122657203 @default.
- W4375834747 cites W3122687407 @default.
- W4375834747 cites W3123091093 @default.
- W4375834747 cites W3190970764 @default.
- W4375834747 cites W4225150616 @default.
- W4375834747 cites W4249442374 @default.
- W4375834747 cites W4362234552 @default.
- W4375834747 doi "https://doi.org/10.1007/978-3-031-32302-7_23" @default.
- W4375834747 hasPublicationYear "2023" @default.
- W4375834747 type Work @default.
- W4375834747 citedByCount "0" @default.
- W4375834747 crossrefType "book-chapter" @default.
- W4375834747 hasAuthorship W4375834747A5013998668 @default.
- W4375834747 hasAuthorship W4375834747A5016943452 @default.
- W4375834747 hasAuthorship W4375834747A5055751719 @default.
- W4375834747 hasAuthorship W4375834747A5064610209 @default.
- W4375834747 hasAuthorship W4375834747A5078333390 @default.
- W4375834747 hasAuthorship W4375834747A5082025432 @default.
- W4375834747 hasAuthorship W4375834747A5091355660 @default.
- W4375834747 hasConcept C108827166 @default.
- W4375834747 hasConcept C112698675 @default.
- W4375834747 hasConcept C119857082 @default.
- W4375834747 hasConcept C144024400 @default.
- W4375834747 hasConcept C144133560 @default.
- W4375834747 hasConcept C15744967 @default.
- W4375834747 hasConcept C179420905 @default.
- W4375834747 hasConcept C2776291640 @default.
- W4375834747 hasConcept C2776741261 @default.
- W4375834747 hasConcept C36289849 @default.
- W4375834747 hasConcept C41008148 @default.
- W4375834747 hasConcept C49774154 @default.
- W4375834747 hasConceptScore W4375834747C108827166 @default.
- W4375834747 hasConceptScore W4375834747C112698675 @default.
- W4375834747 hasConceptScore W4375834747C119857082 @default.
- W4375834747 hasConceptScore W4375834747C144024400 @default.
- W4375834747 hasConceptScore W4375834747C144133560 @default.
- W4375834747 hasConceptScore W4375834747C15744967 @default.
- W4375834747 hasConceptScore W4375834747C179420905 @default.
- W4375834747 hasConceptScore W4375834747C2776291640 @default.
- W4375834747 hasConceptScore W4375834747C2776741261 @default.
- W4375834747 hasConceptScore W4375834747C36289849 @default.
- W4375834747 hasConceptScore W4375834747C41008148 @default.
- W4375834747 hasConceptScore W4375834747C49774154 @default.
- W4375834747 hasLocation W43758347471 @default.
- W4375834747 hasOpenAccess W4375834747 @default.
- W4375834747 hasPrimaryLocation W43758347471 @default.
- W4375834747 hasRelatedWork W2331455651 @default.
- W4375834747 hasRelatedWork W2352270643 @default.
- W4375834747 hasRelatedWork W2354149871 @default.
- W4375834747 hasRelatedWork W2748952813 @default.
- W4375834747 hasRelatedWork W2785503801 @default.
- W4375834747 hasRelatedWork W2898590466 @default.
- W4375834747 hasRelatedWork W2899084033 @default.
- W4375834747 hasRelatedWork W2989766451 @default.
- W4375834747 hasRelatedWork W3036389987 @default.
- W4375834747 hasRelatedWork W4224233634 @default.
- W4375834747 isParatext "false" @default.
- W4375834747 isRetracted "false" @default.
- W4375834747 workType "book-chapter" @default.