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- W4375841208 abstract "Air purifiers have been widely used in South Korea, Japan, and countries in the West, but their penetration in China is still very low, suggesting great growth potential. I researched China’s air purifier industry in 2015 when it was experiencing a surge of new entries. In this study, I examine the development of the industry since then and firms’ competitive positions. In addition, I also explore how firms could compete effectively in the future. I collect data from a major online platform in China. Results show that the previous industry entries were not successful. Massive exits occurred during 2016-2018. However, firms entered the industry again after it hit the bottom in 2018. I argue that the structural change of the industry can be better understood by studying the dynamics of its submarkets. Firms’ competitive positions have also changed. Late-movers have successfully caught up and surpassed the long-time industry leader. The industry-level factors and firm-level resources have contributed to their success. Finally, I discuss practical implications." @default.
- W4375841208 created "2023-05-10" @default.
- W4375841208 date "2023-03-15" @default.
- W4375841208 modified "2023-10-16" @default.
- W4375841208 title "China’s Air Purifier Industry Revisited: Implications for Competitive Strategy" @default.
- W4375841208 doi "https://doi.org/10.33423/jmpp.v24i1.6031" @default.
- W4375841208 hasPublicationYear "2023" @default.
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