Matches in SemOpenAlex for { <https://semopenalex.org/work/W4376055961> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W4376055961 endingPage "148" @default.
- W4376055961 startingPage "140" @default.
- W4376055961 abstract "The aim of the article. The purpose of the article is to determine the key indicators for evaluating the effectiveness of the functioning of the marketing information system of industrial enterprises. The results of the analyses. The effective organization of the work of the marketing information system expands the possibilities of marketing activities due to the ability to accumulate and quickly process information. Such improvement can significantly improve the quality of strategic decisions and rationalize the processes of development of the marketing complex. Areas of improvement are: systems of analytical processing and detection of regularities; data organization and management systems; processing of large amounts of information; access to necessary sources of information; working with the necessary information formats; quick collection and processing of information; influence on the profitability of the enterprise, determination of a set of indicators for evaluating the effectiveness of the functioning of the marketing information system. Conclusions and direction for further research. In order to make balanced marketing decisions, it is necessary to have information about existing practical experience in solving problems similar to one's own, as well as by what methods they are implemented. This is achieved by applying a benchmarking approach. At the same time, the management of the company should take into account that their own experience is studied, researched and analyzed through communication links. Due to such interaction, the level of substantiation of management decisions increases, and thus the competitiveness of the enterprise itself. In the modern practice of building marketing information systems, the prevailing principle is that first all the necessary marketing information is covered, and then the information necessary for managers of a certain level of management is accumulated from it. Modern information technologies, using the capabilities of global information networks (Internet, Bitnet, DECnet and others) allow marketing departments to receive relevant information in a timely manner and in the necessary volumes." @default.
- W4376055961 created "2023-05-11" @default.
- W4376055961 creator A5015848349 @default.
- W4376055961 date "2023-03-15" @default.
- W4376055961 modified "2023-09-30" @default.
- W4376055961 title "Information support of marketing activities of industrial enterprises and its efficiency" @default.
- W4376055961 doi "https://doi.org/10.15276/mdt.7.1.2023.11" @default.
- W4376055961 hasPublicationYear "2023" @default.
- W4376055961 type Work @default.
- W4376055961 citedByCount "0" @default.
- W4376055961 crossrefType "journal-article" @default.
- W4376055961 hasAuthorship W4376055961A5015848349 @default.
- W4376055961 hasBestOaLocation W43760559611 @default.
- W4376055961 hasConcept C10138342 @default.
- W4376055961 hasConcept C111472728 @default.
- W4376055961 hasConcept C111919701 @default.
- W4376055961 hasConcept C119599485 @default.
- W4376055961 hasConcept C127413603 @default.
- W4376055961 hasConcept C129361004 @default.
- W4376055961 hasConcept C138885662 @default.
- W4376055961 hasConcept C144133560 @default.
- W4376055961 hasConcept C162853370 @default.
- W4376055961 hasConcept C177264268 @default.
- W4376055961 hasConcept C180198813 @default.
- W4376055961 hasConcept C192975520 @default.
- W4376055961 hasConcept C195094911 @default.
- W4376055961 hasConcept C199360897 @default.
- W4376055961 hasConcept C26517878 @default.
- W4376055961 hasConcept C2779530757 @default.
- W4376055961 hasConcept C38652104 @default.
- W4376055961 hasConcept C41008148 @default.
- W4376055961 hasConcept C48891531 @default.
- W4376055961 hasConcept C56739046 @default.
- W4376055961 hasConcept C86251818 @default.
- W4376055961 hasConcept C93032411 @default.
- W4376055961 hasConcept C98045186 @default.
- W4376055961 hasConcept C98495876 @default.
- W4376055961 hasConceptScore W4376055961C10138342 @default.
- W4376055961 hasConceptScore W4376055961C111472728 @default.
- W4376055961 hasConceptScore W4376055961C111919701 @default.
- W4376055961 hasConceptScore W4376055961C119599485 @default.
- W4376055961 hasConceptScore W4376055961C127413603 @default.
- W4376055961 hasConceptScore W4376055961C129361004 @default.
- W4376055961 hasConceptScore W4376055961C138885662 @default.
- W4376055961 hasConceptScore W4376055961C144133560 @default.
- W4376055961 hasConceptScore W4376055961C162853370 @default.
- W4376055961 hasConceptScore W4376055961C177264268 @default.
- W4376055961 hasConceptScore W4376055961C180198813 @default.
- W4376055961 hasConceptScore W4376055961C192975520 @default.
- W4376055961 hasConceptScore W4376055961C195094911 @default.
- W4376055961 hasConceptScore W4376055961C199360897 @default.
- W4376055961 hasConceptScore W4376055961C26517878 @default.
- W4376055961 hasConceptScore W4376055961C2779530757 @default.
- W4376055961 hasConceptScore W4376055961C38652104 @default.
- W4376055961 hasConceptScore W4376055961C41008148 @default.
- W4376055961 hasConceptScore W4376055961C48891531 @default.
- W4376055961 hasConceptScore W4376055961C56739046 @default.
- W4376055961 hasConceptScore W4376055961C86251818 @default.
- W4376055961 hasConceptScore W4376055961C93032411 @default.
- W4376055961 hasConceptScore W4376055961C98045186 @default.
- W4376055961 hasConceptScore W4376055961C98495876 @default.
- W4376055961 hasIssue "7" @default.
- W4376055961 hasLocation W43760559611 @default.
- W4376055961 hasOpenAccess W4376055961 @default.
- W4376055961 hasPrimaryLocation W43760559611 @default.
- W4376055961 hasRelatedWork W1499615636 @default.
- W4376055961 hasRelatedWork W1550694910 @default.
- W4376055961 hasRelatedWork W1579106646 @default.
- W4376055961 hasRelatedWork W2052342769 @default.
- W4376055961 hasRelatedWork W2094077433 @default.
- W4376055961 hasRelatedWork W2369102402 @default.
- W4376055961 hasRelatedWork W2374763643 @default.
- W4376055961 hasRelatedWork W3139064098 @default.
- W4376055961 hasRelatedWork W372070118 @default.
- W4376055961 hasRelatedWork W652494221 @default.
- W4376055961 hasVolume "1" @default.
- W4376055961 isParatext "false" @default.
- W4376055961 isRetracted "false" @default.
- W4376055961 workType "article" @default.