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- W4376478621 abstract "The article is devoted to the study of the peculiarities of online channels for the promotion of goods at the current stage of the economic development of food industry enterprises. The work determined that enterprises should consider Internet marketing tools as a supplement to traditional mechanisms of communication with customers. That is why, first of all, they need to choose only those tools that will allow integrating online and offline interaction with customers, improve business processes, and increase the level of convenience and service for such customers. Among the recommended tools, the following were highlighted: company website, search promotion, YouTube channel, e-mail distribution, mobile applications and social networks (SMM), which are the most popular method of product promotion in the 21st century. Since online promotion channels (that is, Internet marketing) are in particular demand today, their first origins, which came to us from the United States and are rapidly developing around the world, were considered. The article also cites data from a survey that was conducted in Ukraine in 2022, which shows that most Ukrainians regularly use the Internet, especially the urban population and people aged 18 to 49. It was also established that the growth of consumer confidence in the online shopping system leads to an increase in online trade and the use of online promotion channels, which are gaining popularity against the background of information technology. The question of the effectiveness of the use of online channels in various industries was considered, because the goods/services etc. differ in each of them. It was found that knowing the features of each of the channels enables the company to increase its recognition and improve the image of the company on the market. It is substantiated that the effective use of channels for the purpose of promoting goods by food industry enterprises significantly strengthens the company's position on the domestic and international markets, and also significantly improves the financial and economic condition of the enterprise. The main online channels for the promotion of goods in the consumer market are considered, and they are considered for their features, which will significantly improve the process of forming a strong marketing strategy." @default.
- W4376478621 created "2023-05-14" @default.
- W4376478621 creator A5091938501 @default.
- W4376478621 date "2023-01-01" @default.
- W4376478621 modified "2023-09-30" @default.
- W4376478621 title "CONTEMPORARY FEATURES OF PRODUCT PROMOTION BY FOOD INDUSTRY ENTERPRISES" @default.
- W4376478621 doi "https://doi.org/10.32782/2521-666x/2023-81-9" @default.
- W4376478621 hasPublicationYear "2023" @default.
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