Matches in SemOpenAlex for { <https://semopenalex.org/work/W4376637902> ?p ?o ?g. }
- W4376637902 abstract "This research provides evidence that globally positioned food brands face an inherent trade-off: the advantages of wide global availability and global sourcing can be outweighed by unfavorable perceptions related to freshness. Through five experiments, with participants from developed and emerging markets, the authors demonstrate that global (vs. local) brand positioning cues dampen product purchase intentions; this happens because globally (vs. locally) positioned brands evoke lower freshness perceptions. This effect is particularly pronounced for minimally or moderately (vs. highly) processed product categories, for which freshness considerations are more important. In addition, the negative effects of globally positioned brands can be reduced with secondary freshness cues, such as freshness seals or guarantees, and such a strategy is particularly effective for individuals high in perceived vulnerability to disease." @default.
- W4376637902 created "2023-05-17" @default.
- W4376637902 creator A5034427458 @default.
- W4376637902 creator A5037646919 @default.
- W4376637902 creator A5079010914 @default.
- W4376637902 creator A5090501240 @default.
- W4376637902 date "2023-07-25" @default.
- W4376637902 modified "2023-10-01" @default.
- W4376637902 title "When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation" @default.
- W4376637902 cites W1862941989 @default.
- W4376637902 cites W1904674033 @default.
- W4376637902 cites W1963725556 @default.
- W4376637902 cites W1969216569 @default.
- W4376637902 cites W1971187018 @default.
- W4376637902 cites W1972649110 @default.
- W4376637902 cites W1982769585 @default.
- W4376637902 cites W1993724081 @default.
- W4376637902 cites W1993869666 @default.
- W4376637902 cites W1995835640 @default.
- W4376637902 cites W1998977399 @default.
- W4376637902 cites W2003899972 @default.
- W4376637902 cites W2009766287 @default.
- W4376637902 cites W2016665015 @default.
- W4376637902 cites W2016668564 @default.
- W4376637902 cites W2023041445 @default.
- W4376637902 cites W2030801989 @default.
- W4376637902 cites W2031184167 @default.
- W4376637902 cites W2031749152 @default.
- W4376637902 cites W2041045044 @default.
- W4376637902 cites W2045269804 @default.
- W4376637902 cites W2054790590 @default.
- W4376637902 cites W2055590302 @default.
- W4376637902 cites W2055778427 @default.
- W4376637902 cites W2057150006 @default.
- W4376637902 cites W2070012464 @default.
- W4376637902 cites W2080838132 @default.
- W4376637902 cites W2081363108 @default.
- W4376637902 cites W2085637716 @default.
- W4376637902 cites W2089457241 @default.
- W4376637902 cites W2089953433 @default.
- W4376637902 cites W2092668163 @default.
- W4376637902 cites W2092838322 @default.
- W4376637902 cites W2102429969 @default.
- W4376637902 cites W2110179428 @default.
- W4376637902 cites W2117920961 @default.
- W4376637902 cites W2123944152 @default.
- W4376637902 cites W2129671925 @default.
- W4376637902 cites W2133457551 @default.
- W4376637902 cites W2133731554 @default.
- W4376637902 cites W2143523401 @default.
- W4376637902 cites W2149240400 @default.
- W4376637902 cites W2164391693 @default.
- W4376637902 cites W2171975196 @default.
- W4376637902 cites W2303357783 @default.
- W4376637902 cites W2320666604 @default.
- W4376637902 cites W2343297135 @default.
- W4376637902 cites W2472755596 @default.
- W4376637902 cites W2554946940 @default.
- W4376637902 cites W2567289819 @default.
- W4376637902 cites W2582854778 @default.
- W4376637902 cites W2603592506 @default.
- W4376637902 cites W2748522336 @default.
- W4376637902 cites W2751055529 @default.
- W4376637902 cites W2891117712 @default.
- W4376637902 cites W2909237197 @default.
- W4376637902 cites W2910460851 @default.
- W4376637902 cites W2941262378 @default.
- W4376637902 cites W2941964989 @default.
- W4376637902 cites W2948374952 @default.
- W4376637902 cites W2953034561 @default.
- W4376637902 cites W2990055245 @default.
- W4376637902 cites W3015903441 @default.
- W4376637902 cites W3046186722 @default.
- W4376637902 cites W3097540482 @default.
- W4376637902 cites W3122455602 @default.
- W4376637902 cites W3124168741 @default.
- W4376637902 cites W3125898737 @default.
- W4376637902 cites W3141669067 @default.
- W4376637902 cites W4213261785 @default.
- W4376637902 cites W4224221415 @default.
- W4376637902 cites W4236213745 @default.
- W4376637902 cites W4248590333 @default.
- W4376637902 cites W4250594053 @default.
- W4376637902 cites W4376848210 @default.
- W4376637902 doi "https://doi.org/10.1177/1069031x231179149" @default.
- W4376637902 hasPublicationYear "2023" @default.
- W4376637902 type Work @default.
- W4376637902 citedByCount "1" @default.
- W4376637902 countsByYear W43766379022023 @default.
- W4376637902 crossrefType "journal-article" @default.
- W4376637902 hasAuthorship W4376637902A5034427458 @default.
- W4376637902 hasAuthorship W4376637902A5037646919 @default.
- W4376637902 hasAuthorship W4376637902A5079010914 @default.
- W4376637902 hasAuthorship W4376637902A5090501240 @default.
- W4376637902 hasConcept C144133560 @default.
- W4376637902 hasConcept C147101817 @default.
- W4376637902 hasConcept C15744967 @default.
- W4376637902 hasConcept C162324750 @default.
- W4376637902 hasConcept C162853370 @default.
- W4376637902 hasConcept C169760540 @default.