Matches in SemOpenAlex for { <https://semopenalex.org/work/W4377102807> ?p ?o ?g. }
- W4377102807 endingPage "1206" @default.
- W4377102807 startingPage "1177" @default.
- W4377102807 abstract "Purpose The surging entrance of new mobile payment merchants into the growing market has prompted the need for an in-depth understanding of loyalty formation to retain customers. This study examines customers' loyalty generation process in mobile payment services by exploring the serial effect of cognitive drivers (i.e. brand awareness, perceived quality, brand image, perceived value and layout) on affective response, satisfaction and loyalty. Design/methodology/approach A survey using self-administered questionnaires was conducted. The data was collected from 370 consumers who have experience using mobile payment services in Vietnam. The data were submitted to partial least square structural equation modeling (PLS-SEM) and artificial neural networks (ANN) analysis. Findings The results indicated that all the proposed cognitive drivers show significant impacts on affective response, which, in turn, translates into satisfaction and loyalty. The post-hoc analysis revealed enjoyment as the vital affective response in determining satisfaction. Moreover, the multigroup analysis indicated that the relationship between affective response and satisfaction is stronger for the female group. In addition, the ANN's nonlinear result revealed complementary insight into the importance of cognitive drivers. Originality The current study revealed both linear and nonlinear mechanisms that explicate the roles of cognitive drivers and affective responses in fostering loyalty toward mobile payment merchants. The findings add to the existing literature that emphasizes consumers' initial mobile payment adoption." @default.
- W4377102807 created "2023-05-20" @default.
- W4377102807 creator A5001362889 @default.
- W4377102807 creator A5048622877 @default.
- W4377102807 creator A5053332405 @default.
- W4377102807 creator A5053856698 @default.
- W4377102807 creator A5070991616 @default.
- W4377102807 creator A5085226397 @default.
- W4377102807 date "2023-05-23" @default.
- W4377102807 modified "2023-10-18" @default.
- W4377102807 title "How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis" @default.
- W4377102807 cites W1032630705 @default.
- W4377102807 cites W1537443736 @default.
- W4377102807 cites W1551766875 @default.
- W4377102807 cites W1774659654 @default.
- W4377102807 cites W1792124015 @default.
- W4377102807 cites W1858117684 @default.
- W4377102807 cites W196610541 @default.
- W4377102807 cites W1968288167 @default.
- W4377102807 cites W1972906204 @default.
- W4377102807 cites W1973557004 @default.
- W4377102807 cites W1988447536 @default.
- W4377102807 cites W1993309681 @default.
- W4377102807 cites W2002453085 @default.
- W4377102807 cites W2013936058 @default.
- W4377102807 cites W2015781393 @default.
- W4377102807 cites W2031497466 @default.
- W4377102807 cites W2035379037 @default.
- W4377102807 cites W2036994698 @default.
- W4377102807 cites W2051983459 @default.
- W4377102807 cites W2056903341 @default.
- W4377102807 cites W2062309657 @default.
- W4377102807 cites W2086642814 @default.
- W4377102807 cites W2088988642 @default.
- W4377102807 cites W2103070776 @default.
- W4377102807 cites W2103356704 @default.
- W4377102807 cites W2110087062 @default.
- W4377102807 cites W2130801612 @default.
- W4377102807 cites W2138672357 @default.
- W4377102807 cites W2139199149 @default.
- W4377102807 cites W2146601354 @default.
- W4377102807 cites W2167344400 @default.
- W4377102807 cites W2194869045 @default.
- W4377102807 cites W2257461403 @default.
- W4377102807 cites W2259978233 @default.
- W4377102807 cites W2490107957 @default.
- W4377102807 cites W2522792010 @default.
- W4377102807 cites W2571213079 @default.
- W4377102807 cites W2595629513 @default.
- W4377102807 cites W2725602681 @default.
- W4377102807 cites W2735855334 @default.
- W4377102807 cites W2766015027 @default.
- W4377102807 cites W2792065490 @default.
- W4377102807 cites W2794164965 @default.
- W4377102807 cites W2801239813 @default.
- W4377102807 cites W2801351590 @default.
- W4377102807 cites W2808884310 @default.
- W4377102807 cites W2885935516 @default.
- W4377102807 cites W2892964741 @default.
- W4377102807 cites W2903298341 @default.
- W4377102807 cites W2903461914 @default.
- W4377102807 cites W2905860750 @default.
- W4377102807 cites W2912259788 @default.
- W4377102807 cites W2914114913 @default.
- W4377102807 cites W2914372997 @default.
- W4377102807 cites W2931838652 @default.
- W4377102807 cites W2958086993 @default.
- W4377102807 cites W2960727798 @default.
- W4377102807 cites W2973162196 @default.
- W4377102807 cites W2981810155 @default.
- W4377102807 cites W2987556775 @default.
- W4377102807 cites W2991291673 @default.
- W4377102807 cites W2992667364 @default.
- W4377102807 cites W3003732530 @default.
- W4377102807 cites W3006671097 @default.
- W4377102807 cites W3007869561 @default.
- W4377102807 cites W3011380509 @default.
- W4377102807 cites W3011623508 @default.
- W4377102807 cites W3017864715 @default.
- W4377102807 cites W3030729237 @default.
- W4377102807 cites W3037005487 @default.
- W4377102807 cites W3042422514 @default.
- W4377102807 cites W3046310413 @default.
- W4377102807 cites W3089127450 @default.
- W4377102807 cites W3092072068 @default.
- W4377102807 cites W3092120518 @default.
- W4377102807 cites W3092171830 @default.
- W4377102807 cites W3108935921 @default.
- W4377102807 cites W3112232039 @default.
- W4377102807 cites W3120305244 @default.
- W4377102807 cites W3120836833 @default.
- W4377102807 cites W3124394317 @default.
- W4377102807 cites W3125449341 @default.
- W4377102807 cites W3131153459 @default.
- W4377102807 cites W3133567103 @default.
- W4377102807 cites W3174974115 @default.
- W4377102807 cites W3176973727 @default.
- W4377102807 cites W3186494823 @default.