Matches in SemOpenAlex for { <https://semopenalex.org/work/W4377834667> ?p ?o ?g. }
Showing items 1 to 52 of
52
with 100 items per page.
- W4377834667 endingPage "236" @default.
- W4377834667 startingPage "223" @default.
- W4377834667 abstract "Pop Mart was established in 2010 and launched the first fashion toy blind box in 2016. As the pioneer of domestic art toy track, it has set off the trend of blind box sales, and gradually expanded into an IP operation platform company of the whole industrial chain. Pop Mart tamps the competitive barriers by deeply cultivating IP innovation and fan operation ability, and forms diversified liquidity through an integrated platform of IP precipitation, online and offline terminal retail and community interaction. Among them, IP reserve is the core “moat” of Pop mart, and how does Pop Mart maximize its IP value?" @default.
- W4377834667 created "2023-05-24" @default.
- W4377834667 creator A5026427868 @default.
- W4377834667 creator A5044964184 @default.
- W4377834667 creator A5082905594 @default.
- W4377834667 date "2023-01-01" @default.
- W4377834667 modified "2023-10-16" @default.
- W4377834667 title "POP Mart: How to Maximize IP Value in the Field of Art Toy?" @default.
- W4377834667 doi "https://doi.org/10.1007/978-981-99-1741-9_17" @default.
- W4377834667 hasPublicationYear "2023" @default.
- W4377834667 type Work @default.
- W4377834667 citedByCount "0" @default.
- W4377834667 crossrefType "book-chapter" @default.
- W4377834667 hasAuthorship W4377834667A5026427868 @default.
- W4377834667 hasAuthorship W4377834667A5044964184 @default.
- W4377834667 hasAuthorship W4377834667A5082905594 @default.
- W4377834667 hasConcept C112698675 @default.
- W4377834667 hasConcept C119599485 @default.
- W4377834667 hasConcept C119857082 @default.
- W4377834667 hasConcept C122555611 @default.
- W4377834667 hasConcept C127413603 @default.
- W4377834667 hasConcept C144133560 @default.
- W4377834667 hasConcept C2776291640 @default.
- W4377834667 hasConcept C41008148 @default.
- W4377834667 hasConcept C54750564 @default.
- W4377834667 hasConceptScore W4377834667C112698675 @default.
- W4377834667 hasConceptScore W4377834667C119599485 @default.
- W4377834667 hasConceptScore W4377834667C119857082 @default.
- W4377834667 hasConceptScore W4377834667C122555611 @default.
- W4377834667 hasConceptScore W4377834667C127413603 @default.
- W4377834667 hasConceptScore W4377834667C144133560 @default.
- W4377834667 hasConceptScore W4377834667C2776291640 @default.
- W4377834667 hasConceptScore W4377834667C41008148 @default.
- W4377834667 hasConceptScore W4377834667C54750564 @default.
- W4377834667 hasLocation W43778346671 @default.
- W4377834667 hasOpenAccess W4377834667 @default.
- W4377834667 hasPrimaryLocation W43778346671 @default.
- W4377834667 hasRelatedWork W1481306221 @default.
- W4377834667 hasRelatedWork W2041929991 @default.
- W4377834667 hasRelatedWork W2181334335 @default.
- W4377834667 hasRelatedWork W2368578575 @default.
- W4377834667 hasRelatedWork W2373300675 @default.
- W4377834667 hasRelatedWork W2779851879 @default.
- W4377834667 hasRelatedWork W2899084033 @default.
- W4377834667 hasRelatedWork W3122630413 @default.
- W4377834667 hasRelatedWork W4250206224 @default.
- W4377834667 hasRelatedWork W4251906667 @default.
- W4377834667 isParatext "false" @default.
- W4377834667 isRetracted "false" @default.
- W4377834667 workType "book-chapter" @default.