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- W4377985792 abstract "In data mining technology, decision tree algorithm is a very popular classification and prediction algorithm. Decision tree algorithm is a case-based inductive learning algorithm, which infers a classification rule represented by tree structure through the learning of training set. Decision tree algorithm has become one of the most widely used technologies in data mining because of its excellent data classification efficiency and intuitive and easy to understand display results. Based on the research of decision tree data mining technology, this paper analyzes and mines the user data based on mobile group customers. Mobile group customer potential false mining system is a visual mining platform proposed by China Mobile in order to implement the fine management of group customers and improve the overall level of group customer marketing service. Its core is the classifier based on decision tree ID3 algorithm." @default.
- W4377985792 created "2023-05-25" @default.
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- W4377985792 date "2023-01-01" @default.
- W4377985792 modified "2023-09-27" @default.
- W4377985792 title "Research on the Application of Decision Tree in Mobile Marketing" @default.
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- W4377985792 doi "https://doi.org/10.1007/978-981-99-1428-9_195" @default.
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