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• W4379117857 abstract "This paper aims to improve our proposed research model in our previous article, the latter investigated the predictors of Green IoT in Morocco’s agricultural context, based on the TAM [1] model as well as GITAM framework [2], all coupled with the concept of trust in the reliability of IT innovations. This study joins a specific-sector variable which consists of Land Tenure, in addition to Hofstede’s cultural value which is Uncertainty Avoidance which affects farmer’s intention to adopt Green IoT irrigation system in Morocco. Uncertainty Avoidance, which refers to the degree to which people are bothered by ambiguity and uncertainty is predicted to have a significant impact on people’s willingness to trust. In this article, Green IoT adoption, as well as Land Tenure, trust, and uncertainty avoidance are examined, leading to the formulation of the study’s research framework." @default.
• W4379117857 created "2023-06-03" @default.
• W4379117857 creator A5036052562 @default.
• W4379117857 creator A5092073016 @default.
• W4379117857 date "2023-01-01" @default.
• W4379117857 modified "2023-09-30" @default.
• W4379117857 title "The Role of Uncertainty Avoidance, Trust, and Land Tenure in Predicting the Adoption of Green IoT Irrigation Systems in Morocco: An Improved Model" @default.
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• W4379117857 doi "https://doi.org/10.1007/978-3-031-35248-5_33" @default.
• W4379117857 hasPublicationYear "2023" @default.
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