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- W4379511244 abstract "The present study aims to develop and validate an appropriate scale for online shoppers in the Indian context. In compliance with prior scale developmental studies on online shopping, an OSBS (i.e. Online Shopping Behavioral Scale) is proposed in order to better understand the Indian online shoppers’ behavior. For this purpose, several rounds of focus group interviews with experts, retailers and academicians helped in developing a pool of preliminary set of items. Then, an exploratory and a confirmatory factor analyses were performed to develop the OSBS in order to ensure the applicability and clarity of the measurement instrument. Results reveal that the OSBS suggested in the current research is a second-order formative multi-dimensional construct, reflecting a nine-factor structural model composed of 38 indicators. This valid and reliable scale is then applicable in the Indian context. It offers a valuable framework for managers and academicians who could employ it to assess the shoppers’ online behavior. Decision makers and marketers could also consider this OSBS whenever they plan to formulate and implement new business strategies in the Indian context." @default.
- W4379511244 created "2023-06-07" @default.
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- W4379511244 date "2023-01-01" @default.
- W4379511244 modified "2023-10-02" @default.
- W4379511244 title "Development and Validation of an Online Shopping Scale Adapted to Specific Cities of India" @default.
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- W4379511244 doi "https://doi.org/10.1007/978-3-031-24101-7_7" @default.
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