Matches in SemOpenAlex for { <https://semopenalex.org/work/W4380080908> ?p ?o ?g. }
Showing items 1 to 50 of
50
with 100 items per page.
- W4380080908 endingPage "141" @default.
- W4380080908 startingPage "133" @default.
- W4380080908 abstract "The article reveals the peculiarities of organization of marketing management at pharmaceutical enterprises and defines its place in achieving maximum economic efficiency. It is established that the role of marketing as a process begins with the study of demand and identification of customer needs/desires, and then supply - satisfaction of these needs/desires. It is proved that fundamental changes in the business environment are achieved through marketing management. Marketing management is aimed at ensuring the stability of all areas of enterprise activity in modern market conditions. In a broad sense, marketing management at pharmaceutical enterprises includes the use of various marketing tools to make pharmaceutical products available to customers. It has been found that a successful organization of marketing management at pharmaceutical enterprises will provide competitive advantages in achieving business goals by attracting new customers and penetrating new markets. The author proves that it is advisable for pharmaceutical enterprises to study the direction of practical application of a product/service, ways of its distribution, pricing, PR, advertising, branding, trade channels, use marketing communications and other types of interaction with customers. It is substantiated that marketing involves the actions of pharmaceutical marketers to create demand for goods/services, stimulate sales through their own marketing communications plan, along with market research, pricing, positioning and marketing policy. It has been determined that improving the system of organization of marketing management at pharmaceutical enterprises will help to successfully promote the organization and achieve a competitive position in the pharmaceutical market." @default.
- W4380080908 created "2023-06-10" @default.
- W4380080908 creator A5080514579 @default.
- W4380080908 date "2023-03-31" @default.
- W4380080908 modified "2023-09-26" @default.
- W4380080908 title "FEATURES OF MARKETING MANAGEMENT ORGANIZATION AT PHARMACEUTICAL ENTERPRISES" @default.
- W4380080908 doi "https://doi.org/10.31499/2616-5236.1(23).2023.274309" @default.
- W4380080908 hasPublicationYear "2023" @default.
- W4380080908 type Work @default.
- W4380080908 citedByCount "0" @default.
- W4380080908 crossrefType "journal-article" @default.
- W4380080908 hasAuthorship W4380080908A5080514579 @default.
- W4380080908 hasBestOaLocation W43800809081 @default.
- W4380080908 hasConcept C144133560 @default.
- W4380080908 hasConcept C162853370 @default.
- W4380080908 hasConcept C192975520 @default.
- W4380080908 hasConcept C2780378061 @default.
- W4380080908 hasConcept C39453970 @default.
- W4380080908 hasConcept C48891531 @default.
- W4380080908 hasConcept C93032411 @default.
- W4380080908 hasConcept C98495876 @default.
- W4380080908 hasConcept C98716237 @default.
- W4380080908 hasConceptScore W4380080908C144133560 @default.
- W4380080908 hasConceptScore W4380080908C162853370 @default.
- W4380080908 hasConceptScore W4380080908C192975520 @default.
- W4380080908 hasConceptScore W4380080908C2780378061 @default.
- W4380080908 hasConceptScore W4380080908C39453970 @default.
- W4380080908 hasConceptScore W4380080908C48891531 @default.
- W4380080908 hasConceptScore W4380080908C93032411 @default.
- W4380080908 hasConceptScore W4380080908C98495876 @default.
- W4380080908 hasConceptScore W4380080908C98716237 @default.
- W4380080908 hasIssue "1(23)" @default.
- W4380080908 hasLocation W43800809081 @default.
- W4380080908 hasOpenAccess W4380080908 @default.
- W4380080908 hasPrimaryLocation W43800809081 @default.
- W4380080908 hasRelatedWork W1512812657 @default.
- W4380080908 hasRelatedWork W2064482383 @default.
- W4380080908 hasRelatedWork W2090347682 @default.
- W4380080908 hasRelatedWork W2094077433 @default.
- W4380080908 hasRelatedWork W2184404926 @default.
- W4380080908 hasRelatedWork W2379892583 @default.
- W4380080908 hasRelatedWork W3009129949 @default.
- W4380080908 hasRelatedWork W4233708079 @default.
- W4380080908 hasRelatedWork W605448354 @default.
- W4380080908 hasRelatedWork W2555571465 @default.
- W4380080908 isParatext "false" @default.
- W4380080908 isRetracted "false" @default.
- W4380080908 workType "article" @default.