Matches in SemOpenAlex for { <https://semopenalex.org/work/W4380224898> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W4380224898 endingPage "742" @default.
- W4380224898 startingPage "742" @default.
- W4380224898 abstract "The aims of this research was to identify prospective customers by conducting customer segmentation based on recency, frequency, monetary (RFM) values and demographic variables. The step were selected the data and normalized. The normalized data were clustered using the density based spatial clustering of applications with noise (DBSCAN) algorithm. The k-dist graph was utilized with RStudio tools to identify the best values for epsilon and MinPts. The outcome of utilizing epsilon 0.06 and MinPts 3 was the identification of 5 clusters and 31 data points considered as noise, resulting in a silhouette index (SI) value of 0.4222. Based on the average RFM values, cluster 1 was categorized as prospective customers, while clusters 2, 3, 4, and 5 were designated as loyal customers. Furthermore, according to demographic analysis, the majority of customers are between the ages of 35 to 45, female, married, and housewives. Women, groceries, such as rice and cooking oil, were the most popular products. Besides, the customers were mostly lecturers and lived in Pekanbaru. This was compatible with the customer target of people from upper middle class, such as lecturers, and with the location of the mart as well, which was near a campus." @default.
- W4380224898 created "2023-06-12" @default.
- W4380224898 creator A5029643627 @default.
- W4380224898 creator A5042039578 @default.
- W4380224898 creator A5042154438 @default.
- W4380224898 creator A5088004267 @default.
- W4380224898 creator A5092137662 @default.
- W4380224898 date "2023-08-01" @default.
- W4380224898 modified "2023-09-26" @default.
- W4380224898 title "Customer segmentation with RFM models and demographic variable using DBSCAN algorithm" @default.
- W4380224898 doi "https://doi.org/10.12928/telkomnika.v21i4.22759" @default.
- W4380224898 hasPublicationYear "2023" @default.
- W4380224898 type Work @default.
- W4380224898 citedByCount "0" @default.
- W4380224898 crossrefType "journal-article" @default.
- W4380224898 hasAuthorship W4380224898A5029643627 @default.
- W4380224898 hasAuthorship W4380224898A5042039578 @default.
- W4380224898 hasAuthorship W4380224898A5042154438 @default.
- W4380224898 hasAuthorship W4380224898A5088004267 @default.
- W4380224898 hasAuthorship W4380224898A5092137662 @default.
- W4380224898 hasBestOaLocation W43802248981 @default.
- W4380224898 hasConcept C104047586 @default.
- W4380224898 hasConcept C105795698 @default.
- W4380224898 hasConcept C116834253 @default.
- W4380224898 hasConcept C134306372 @default.
- W4380224898 hasConcept C154945302 @default.
- W4380224898 hasConcept C17212007 @default.
- W4380224898 hasConcept C182365436 @default.
- W4380224898 hasConcept C33923547 @default.
- W4380224898 hasConcept C41008148 @default.
- W4380224898 hasConcept C46576248 @default.
- W4380224898 hasConcept C58103923 @default.
- W4380224898 hasConcept C59822182 @default.
- W4380224898 hasConcept C73555534 @default.
- W4380224898 hasConcept C86803240 @default.
- W4380224898 hasConcept C89600930 @default.
- W4380224898 hasConceptScore W4380224898C104047586 @default.
- W4380224898 hasConceptScore W4380224898C105795698 @default.
- W4380224898 hasConceptScore W4380224898C116834253 @default.
- W4380224898 hasConceptScore W4380224898C134306372 @default.
- W4380224898 hasConceptScore W4380224898C154945302 @default.
- W4380224898 hasConceptScore W4380224898C17212007 @default.
- W4380224898 hasConceptScore W4380224898C182365436 @default.
- W4380224898 hasConceptScore W4380224898C33923547 @default.
- W4380224898 hasConceptScore W4380224898C41008148 @default.
- W4380224898 hasConceptScore W4380224898C46576248 @default.
- W4380224898 hasConceptScore W4380224898C58103923 @default.
- W4380224898 hasConceptScore W4380224898C59822182 @default.
- W4380224898 hasConceptScore W4380224898C73555534 @default.
- W4380224898 hasConceptScore W4380224898C86803240 @default.
- W4380224898 hasConceptScore W4380224898C89600930 @default.
- W4380224898 hasIssue "4" @default.
- W4380224898 hasLocation W43802248981 @default.
- W4380224898 hasLocation W43802248982 @default.
- W4380224898 hasOpenAccess W4380224898 @default.
- W4380224898 hasPrimaryLocation W43802248981 @default.
- W4380224898 hasRelatedWork W1971110403 @default.
- W4380224898 hasRelatedWork W2265201039 @default.
- W4380224898 hasRelatedWork W2364984818 @default.
- W4380224898 hasRelatedWork W3080619421 @default.
- W4380224898 hasRelatedWork W3120481525 @default.
- W4380224898 hasRelatedWork W3210203036 @default.
- W4380224898 hasRelatedWork W4298287039 @default.
- W4380224898 hasRelatedWork W4328010941 @default.
- W4380224898 hasRelatedWork W4361185981 @default.
- W4380224898 hasRelatedWork W4378965619 @default.
- W4380224898 hasVolume "21" @default.
- W4380224898 isParatext "false" @default.
- W4380224898 isRetracted "false" @default.
- W4380224898 workType "article" @default.