Matches in SemOpenAlex for { <https://semopenalex.org/work/W4380521744> ?p ?o ?g. }
Showing items 1 to 74 of
74
with 100 items per page.
- W4380521744 endingPage "26" @default.
- W4380521744 startingPage "19" @default.
- W4380521744 abstract "Objective. The objective of the study is to develop and implement a business model of environmental marketing in the motor transport enterprise. Methods. A set of known scientific methods is applied to achieve the goal of the study. The method of logical synthesis is used to study scientific thought on the environmentalization of society and the use of environmental marketing. The method of constructing schemes and models is used to visualize the results of the study and their schematic representation. The study also uses data from two marketing studies to identify and link between real problems in environmental marketing. Results. The article examines the current state of the ecological state of Ukraine and identifies the main air pollutants - industry and vehicles. The analysis of scientific works shows that the problem of using environmental marketing by motor transport enterprise is insufficiently disclosed and needs further study. Based on marketing research data, priority measures to improve air quality in Ukraine are identified. Environmental issues are increasingly worrying consumers of road transport services and require rethinking of the business model of modern marketing, which today is the philosophy of any business organization. The main goal of environmental marketing is to prevent or reduce environmental pollution through methods of promoting and selling environmentally friendly products or services. This will help to strengthen the competitive position of motor transport enterprise and increase profits by greening production. The article offers a modern business model of environmental marketing. The model is formed of seven basic elements that will help motor transport enterprise in running a modern business. To implement each of the proposed elements of the business model, the mechanism and components of implementation are improved. The developed business model of ecological marketing will lead to the improvement of the ecological condition of the state and help motor transport enterprises to enter the new ecological market of goods and services." @default.
- W4380521744 created "2023-06-14" @default.
- W4380521744 creator A5006166437 @default.
- W4380521744 creator A5037286292 @default.
- W4380521744 creator A5064148571 @default.
- W4380521744 creator A5092158215 @default.
- W4380521744 date "2021-01-01" @default.
- W4380521744 modified "2023-09-30" @default.
- W4380521744 title "IMPLEMENTATION OF THE BUSINESS MODEL OF ECOLOGICAL MARKETING OF MOTOR TRANSPORT ENTERPRISES" @default.
- W4380521744 doi "https://doi.org/10.33274/2079-4819-2021-75-2-19-26" @default.
- W4380521744 hasPublicationYear "2021" @default.
- W4380521744 type Work @default.
- W4380521744 citedByCount "0" @default.
- W4380521744 crossrefType "journal-article" @default.
- W4380521744 hasAuthorship W4380521744A5006166437 @default.
- W4380521744 hasAuthorship W4380521744A5037286292 @default.
- W4380521744 hasAuthorship W4380521744A5064148571 @default.
- W4380521744 hasAuthorship W4380521744A5092158215 @default.
- W4380521744 hasBestOaLocation W43805217441 @default.
- W4380521744 hasConcept C111472728 @default.
- W4380521744 hasConcept C127413603 @default.
- W4380521744 hasConcept C138885662 @default.
- W4380521744 hasConcept C144133560 @default.
- W4380521744 hasConcept C162853370 @default.
- W4380521744 hasConcept C18903297 @default.
- W4380521744 hasConcept C192328126 @default.
- W4380521744 hasConcept C192975520 @default.
- W4380521744 hasConcept C24326235 @default.
- W4380521744 hasConcept C2779530757 @default.
- W4380521744 hasConcept C48807843 @default.
- W4380521744 hasConcept C48891531 @default.
- W4380521744 hasConcept C51832835 @default.
- W4380521744 hasConcept C59345209 @default.
- W4380521744 hasConcept C86803240 @default.
- W4380521744 hasConcept C88862950 @default.
- W4380521744 hasConcept C93032411 @default.
- W4380521744 hasConcept C98716237 @default.
- W4380521744 hasConceptScore W4380521744C111472728 @default.
- W4380521744 hasConceptScore W4380521744C127413603 @default.
- W4380521744 hasConceptScore W4380521744C138885662 @default.
- W4380521744 hasConceptScore W4380521744C144133560 @default.
- W4380521744 hasConceptScore W4380521744C162853370 @default.
- W4380521744 hasConceptScore W4380521744C18903297 @default.
- W4380521744 hasConceptScore W4380521744C192328126 @default.
- W4380521744 hasConceptScore W4380521744C192975520 @default.
- W4380521744 hasConceptScore W4380521744C24326235 @default.
- W4380521744 hasConceptScore W4380521744C2779530757 @default.
- W4380521744 hasConceptScore W4380521744C48807843 @default.
- W4380521744 hasConceptScore W4380521744C48891531 @default.
- W4380521744 hasConceptScore W4380521744C51832835 @default.
- W4380521744 hasConceptScore W4380521744C59345209 @default.
- W4380521744 hasConceptScore W4380521744C86803240 @default.
- W4380521744 hasConceptScore W4380521744C88862950 @default.
- W4380521744 hasConceptScore W4380521744C93032411 @default.
- W4380521744 hasConceptScore W4380521744C98716237 @default.
- W4380521744 hasIssue "2 (75) 2021" @default.
- W4380521744 hasLocation W43805217441 @default.
- W4380521744 hasOpenAccess W4380521744 @default.
- W4380521744 hasPrimaryLocation W43805217441 @default.
- W4380521744 hasRelatedWork W2037422868 @default.
- W4380521744 hasRelatedWork W2181508797 @default.
- W4380521744 hasRelatedWork W2233981473 @default.
- W4380521744 hasRelatedWork W2248784033 @default.
- W4380521744 hasRelatedWork W2336198615 @default.
- W4380521744 hasRelatedWork W3158844086 @default.
- W4380521744 hasRelatedWork W4225565574 @default.
- W4380521744 hasRelatedWork W4306757163 @default.
- W4380521744 hasRelatedWork W2239515505 @default.
- W4380521744 hasRelatedWork W3014564076 @default.
- W4380521744 isParatext "false" @default.
- W4380521744 isRetracted "false" @default.
- W4380521744 workType "article" @default.