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- W4380787251 abstract "The prevalence of streaming media has led firms to embrace the phenomenon of binge-watching by offering entire multipart series simultaneously. Such on-demand availability allows consumers to choose how to allocate future viewing time, but such decisions have received little attention in the literature. Across several studies, we show that individuals can plan binging in advance by allocating time in ways that aggregate episode consumption. Thus, we expand our understanding of media consumption to a new timepoint, distinct from in-the-moment viewing. We demonstrate that planning-to-binge preferences are flexible and shaped by perceptions of the media of interest. In particular, they are greater for content whose episodes are perceived as more sequential and connected, as opposed to independent. Since our framework focuses on the media's structural continuity, it applies across hedonic and utilitarian time use, motivations, and content, including binge-learning plans for online education. Furthermore, increased plans-to-binge can be triggered by merely framing content as more sequential versus independent. Finally, consumers are willing to spend both money and time for the future opportunity to binge, and more so for sequential content. These findings suggest ways media companies may strategically emphasize content structure to influence consumer decisions and media viewing styles. (PsycInfo Database Record (c) 2023 APA, all rights reserved)." @default.
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- W4380787251 date "2023-06-15" @default.
- W4380787251 modified "2023-10-18" @default.
- W4380787251 title "Planning-to-binge: Time allocation for future media consumption." @default.
- W4380787251 doi "https://doi.org/10.1037/xap0000482" @default.
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