FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4380882904> ?p ?o ?g. }

• W4380882904 endingPage "24" @default.
• W4380882904 startingPage "1" @default.
• W4380882904 abstract "Wool consumption is at its lowest since the 1950s: a 2021 Textile Exchange report states that wool accounts for only 1% of the world’s global fibre market. Despite the low uptake of wool, an interest in natural fibres has recently emerged due to the increased awareness of textile waste causing environmental pollution and loss of biodiversity as the result of a linear and delocalised economy. The aim of this paper is to identify the type of content used by global wool stakeholders to promote wool on social media (Instagram) and how it interacts with contemporary issues in sustainability. An ensuing question is whether the narrative emerging is supporting the expansion of wool consumption. A mixed method was used to gather data about the marketing of wool on Instagram using authoritative national and international wool stakeholders such as the Australian Wool Innovation, Woolmark, Campaign for Wool, British Wool, the International Wool Textile Organisation and New Zealand Merino Co. This study provides a novel account of the interplay between wool, as a primary industry product, and fashion and how their intersections generate content, representation, and ideas on digital media. The study found that wool is presented to consumers as the fibre of choice. To various degrees, all six stakeholders support a sustainability narrative based on the intrinsic qualities of wool as a natural fibre, from its biodegradability to its ability to recycle atmospheric carbon. Material qualities are represented through images and texts referring to wool’s softness, warmth and its versatility as high-performance clothing for a variety of uses, and as an insulating material. Images of sheep, lambs and ewes are posted to create emotional responses toward wool." @default.
• W4380882904 created "2023-06-17" @default.
• W4380882904 creator A5061687945 @default.
• W4380882904 creator A5092183735 @default.
• W4380882904 date "2023-06-16" @default.
• W4380882904 modified "2023-10-10" @default.
• W4380882904 title "#Instawool: Wool Narratives of Sustainability on Instagram" @default.
• W4380882904 cites W1261642759 @default.
• W4380882904 cites W1977017895 @default.
• W4380882904 cites W1981598686 @default.
• W4380882904 cites W1993501139 @default.
• W4380882904 cites W1996900403 @default.
• W4380882904 cites W2050262671 @default.
• W4380882904 cites W2078906769 @default.
• W4380882904 cites W2087156451 @default.
• W4380882904 cites W2087573927 @default.
• W4380882904 cites W2098659584 @default.
• W4380882904 cites W2139595915 @default.
• W4380882904 cites W2155412881 @default.
• W4380882904 cites W2284773070 @default.
• W4380882904 cites W2333337729 @default.
• W4380882904 cites W2345280918 @default.
• W4380882904 cites W2530710416 @default.
• W4380882904 cites W2607033858 @default.
• W4380882904 cites W2756283300 @default.
• W4380882904 cites W2883498544 @default.
• W4380882904 cites W2884536731 @default.
• W4380882904 cites W2974924315 @default.
• W4380882904 cites W2984153207 @default.
• W4380882904 cites W3005486322 @default.
• W4380882904 cites W3016024765 @default.
• W4380882904 cites W3028921576 @default.
• W4380882904 cites W3127472730 @default.
• W4380882904 cites W3198033585 @default.
• W4380882904 cites W4211138972 @default.
• W4380882904 cites W4255357551 @default.
• W4380882904 cites W4205092560 @default.
• W4380882904 doi "https://doi.org/10.1080/17569370.2023.2213000" @default.
• W4380882904 hasPublicationYear "2023" @default.
• W4380882904 type Work @default.
• W4380882904 citedByCount "0" @default.
• W4380882904 crossrefType "journal-article" @default.
• W4380882904 hasAuthorship W4380882904A5061687945 @default.
• W4380882904 hasAuthorship W4380882904A5092183735 @default.
• W4380882904 hasBestOaLocation W43808829041 @default.
• W4380882904 hasConcept C124952713 @default.
• W4380882904 hasConcept C127413603 @default.
• W4380882904 hasConcept C142362112 @default.
• W4380882904 hasConcept C144024400 @default.
• W4380882904 hasConcept C144133560 @default.
• W4380882904 hasConcept C164767435 @default.
• W4380882904 hasConcept C166957645 @default.
• W4380882904 hasConcept C17744445 @default.
• W4380882904 hasConcept C18903297 @default.
• W4380882904 hasConcept C199033989 @default.
• W4380882904 hasConcept C199539241 @default.
• W4380882904 hasConcept C205649164 @default.
• W4380882904 hasConcept C2775951321 @default.
• W4380882904 hasConcept C2780744312 @default.
• W4380882904 hasConcept C30772137 @default.
• W4380882904 hasConcept C36289849 @default.
• W4380882904 hasConcept C518677369 @default.
• W4380882904 hasConcept C518936366 @default.
• W4380882904 hasConcept C530175646 @default.
• W4380882904 hasConcept C66204764 @default.
• W4380882904 hasConcept C78519656 @default.
• W4380882904 hasConcept C86803240 @default.
• W4380882904 hasConceptScore W4380882904C124952713 @default.
• W4380882904 hasConceptScore W4380882904C127413603 @default.
• W4380882904 hasConceptScore W4380882904C142362112 @default.
• W4380882904 hasConceptScore W4380882904C144024400 @default.
• W4380882904 hasConceptScore W4380882904C144133560 @default.
• W4380882904 hasConceptScore W4380882904C164767435 @default.
• W4380882904 hasConceptScore W4380882904C166957645 @default.
• W4380882904 hasConceptScore W4380882904C17744445 @default.
• W4380882904 hasConceptScore W4380882904C18903297 @default.
• W4380882904 hasConceptScore W4380882904C199033989 @default.
• W4380882904 hasConceptScore W4380882904C199539241 @default.
• W4380882904 hasConceptScore W4380882904C205649164 @default.
• W4380882904 hasConceptScore W4380882904C2775951321 @default.
• W4380882904 hasConceptScore W4380882904C2780744312 @default.
• W4380882904 hasConceptScore W4380882904C30772137 @default.
• W4380882904 hasConceptScore W4380882904C36289849 @default.
• W4380882904 hasConceptScore W4380882904C518677369 @default.
• W4380882904 hasConceptScore W4380882904C518936366 @default.
• W4380882904 hasConceptScore W4380882904C530175646 @default.
• W4380882904 hasConceptScore W4380882904C66204764 @default.
• W4380882904 hasConceptScore W4380882904C78519656 @default.
• W4380882904 hasConceptScore W4380882904C86803240 @default.
• W4380882904 hasLocation W43808829041 @default.
• W4380882904 hasOpenAccess W4380882904 @default.
• W4380882904 hasPrimaryLocation W43808829041 @default.
• W4380882904 hasRelatedWork W1969904111 @default.
• W4380882904 hasRelatedWork W1972539334 @default.
• W4380882904 hasRelatedWork W2029637924 @default.
• W4380882904 hasRelatedWork W2030444276 @default.
• W4380882904 hasRelatedWork W2065794737 @default.
• W4380882904 hasRelatedWork W2128681467 @default.

• next