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• W4381487271 abstract "In the conclusion to her study of feminist history in popular culture, Dana Heller calls for feminists “to seize aggressively onto and restock the cultural memory banks” to counter a historical amnesia and a retrograde historical revisionism bedeviling feminism in popular memory. The recent Emmy-nominated television drama Mrs. America is an attempt to do this restocking in culturally hospitable, but politically difficult, times. Mrs. America offers a new televisual rendering of American second-wave feminist history, refracted through the women who mobilized for and against the Equal Rights Amendment (ERA), and one woman in particular: Phyllis Schlafly. This article argues that Mrs. America mobilizes two key and entwined idioms of postfeminist culture, cool and celebrity, to construct a language of second-wave feminist remembrance attractive to, and legible for, a postfeminist audience. This produces a prosthetic memory, enabling a feminist remembrance and therefore a critical historical consciousness for contemporary neoconservative times. Mrs. America dramatizes what happens when antifeminist forces are ignored and/or underestimated—too uncool to be a threat—and younger women viewers are urged to take this history into account, thereby associating the then of the ERA with the now of a United States shaped by Donald Trump. This occurs through the series’s organizing principle of parallelisms—whether in editing techniques, narratives, or imagery—that bring together and into relief the uncanny similarities as well as the differences between feminist and antifeminist forces, then and now." @default.
• W4381487271 created "2023-06-22" @default.
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• W4381487271 date "2023-06-01" @default.
• W4381487271 modified "2023-09-27" @default.
• W4381487271 title "A Prosthetic Popular Feminism in Postfeminist Times: <i>Mrs. America</i>’s Cool Feminism and Antifeminist Celebrity" @default.
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• W4381487271 doi "https://doi.org/10.1086/724240" @default.
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